Fail Harder- 07.04.06
There are times when images get stuck in my head - and this weekend a POST from UnBeige actually got stuck. I love this Fail Harder piece they found made from 150,000 boxes of push pins (kind of reminds you of the art in the tags, no? with pin head bush?) - but even better was the post.
“If you were looking for a box of those clear push pins on the West Coast around June 5, you now know why Staples was fresh out. 12, a dozen creatives who form an experimental school at Wieden+Kennedy, had purchased them all—150,000 of them.
351 hours later, 12 had applied the push pins to a 13’6” x 10’6” wall at W+K HQ in Portland, with a message that was inspired by a true story from the legendary Jelly Helm, 12’s creative director:
When Helm was promoted to co-creative director of W+K’s Amsterdam office in 1996, Dan Wieden’s only directive was, “You’re only good to me after you’ve made three tremendous mistakes.”
Hence, their advice to every creative: Fail Harder.”
If in Portland, go take more pics of this!
Thursday, July 6
6 to 9pm
Wieden+Kennedy
224 NW 13th Avenue
Thanks for posting this. We just finished cutting this video of the process.
WK12 Fail Harder Movie
Be sure to download the high res version. And I put up a few more images on my blog: alchemi
----- Mike 12.07.06 08:56