Yes, NOTCOT loves NOT, and not just for the name (which stands for News On Trend). This first issue has been launched via pdf and its pretty fun - some good insightful articles in there worth checking out. Just discovered the Lonely Planet Guide to Experimental Travel in there, which will have to look into further for sure. And they highlight music goodness, Pandora as well as that new BMW campaign thats everywhere. Only thing i’m not so sure about is their tagline as “Il Primo Magazine Digitale Di Tendenze” haven’t there been others? I feel like i read so many trendspotting zine like things online and in my email? via KLOG.