*notcot in food+drink , 14:59

Beerclip- 08.15.06

beerclipping.jpgOur fun intern Caroline and I played with the Beerclip (think money clip + bottler opener) - and overall we think - great concept, mediocre execution, but it WOULD be handy when you need one and don’t have a bottle opener around.

Here are her thoughts - “When you first see the BeerClip, all you can think of is: why didn’t anybody think of this sooner? This is an example of the rare novelty gift that will actually get some use out of it. The design is simple and clean – a little wedge has been removed from a smooth stainless steel money clip, and it can be personalized for free with three initials, eleven different graphics or beer brands. Though the BeerClip is recommended for use as a promotional tool or a gift for groomsmen, fraternity brothers, etc. we say, you don’t need an excuse to give this to the people in your life. Plus, you can make a lot of dirty words using just three letters.”

My take on it? The leverage is lacking, its kind of ok with a wad of malleable cash, but put a few credit cards in there and its just hard to use. And you’re not about to take everything out of the clip when you use it are you? And the angle you need to get at it properly is a little tough. BUT it DOES work. And i think its nice to have as backup - leave it in the car or something. Nice and flat and discreet.

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----- Amit 16.08.06 07:41

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