*notcot in design , 10:09

Tord Boontje: MocoLoco- 11.01.06

MocoLoco has a great interview with Tord Boontje - talking about design, life, and what’s going on with Target. My favorite clips are:

How would you label/categorize your work?
Somewhere between romantic and technological.

What item (PC, pen, etc) can you not do without when you are designing?
For the first bit, I do not need anything at all, I can do it inside my head. For the next part of the process I need my complete studio which is as large as an airplane hanger and houses a team of 6 people, machines, tools, computers and stuff. It is all essential, and seems to becomes more every day. Oh, and the coffee machine is important.

And on target… “Besides the products, we have made store decorations for all 1,500 stores, the graphics for all catalogues and collaborated on the art-direction of the TV commercials.” Wow. Now i need to go to target just to see this!


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