nice

A real bright idea DISSEL, let’s all poke fun at Global Warming!Let’s hope all of those wonderful beach scenes will not be under water in 20 years. I think that their next ad campaign should include queers or niggers that would rock.

Yeah, this is disgusting…these people are clueless.

I like it. Shocking but not preachy.

«Hey kids, don’t think about what you can do about it … just buy jeans !($)» What’s next to make fun of? These are the same marketing people who will sell you AIR in a few decade.

chill out, mac. global warming is not an oppressed minority. these ads are great.

No way, I agree with Matt and Ben, I think this is a brilliant campaign… take it for what it is. Edgy yes, but still tasteful I think. Would you rather see the same stagnent clothing ads you see all the time. This appeals to the “trendy hipster tools,” their target audience, in an amusing way.

I feel sick

Unbelievable. Here in Brazil some advertising blogs are also refusing this campaign. Irresponsible, i´d say.

haha.. fucking communist!
i shop at diesel every day of my life because im tired of hearing about you hypocrites doing all your world peace shit.
al gore won an oscar for his documentary, but a day later it is announced that in fact he is a hypocrite, using more elctricity in a month than 2 american families do in a year!
death to communism! go on deathtocommunistfaggots.com

Do you guys really think we have to ADAPT to global warming?
Is that what you think?

I think that we can survive, I mean not every country like myn Holland. But than i am allready living in Brasil! and it would be terrible for all those people who would die. but after 300 years we forgot them so than I think it would be nice to live in such a warm world.

What a shame…and then what’s next? In order to recuperate any hot topic to sell more jeans, a campaign focusing on how cool and trendy it can be to be HIV + ?
Seriously, as designers/publicists we have a responsability and should use our talent to greateast purposes.

is a great campaign they have a ironic look and also can open many eyes.

I think it’s creative. It’s double-layered. First it seems shallow and disgusting to seemingly give the message of ‘screw the planet let’s look good’, not to mention the appealling imagery that glorifies global warming. But that’s the paradoy. It’s so absurd that it’s an eye-opener. And what better way to get people’s attention to an issue than reaching them through creative advertising? This will reach the Diesel-wearing demographic who are more likely to need the wakeup call than anyone else.

Fucked Up.

Someone did not unterstand this ad… stupid

Yes, i agree with MAC here. This is the sicket, slicket ad i have ever seen. we are dealing with the END of humankind, Disel, and you joke? Surely, you jest! SAD that capitalism sees life this way..

DANNY

http://climatechange3000.blogspot.com

THIS IS ThE REAL AD. i dare you!

Making global warming the premise of a cheeky campaign doesnt so much bother me. its not very clever or witty. its pretty much just the same o male gaze advertising. cheap sexy poses on the women. the models are empty props frolicking in their middle class bliss. so does global warming change anything?

If this was supposed to be a clever fight-global-warming campaign, the message got lost somewhere. How does a bunch of lusty 20-somethings posing in exotic-yet-familiar locales wearing distressed designer clothes (that seem like they are inspired by Waterworld, or something like it) make everyone want to get off their buts and fight Global Warming? The ads make it look like they’re encouraging global warming.

Hey, the world’s gonna flood, but you can look great while you’re at it!

even though i think the clothing is wonderful, and the idea for the campaign is quite unique, deep down i consider it a complete lack of interest and concern, instead, with such strong means of publicity you should encourage a campaign that makes viewers refelct about global warming, not make them think that it doesnt matter that we are slowly killing nature and ourselves, but we can do it looking good, actually it s quite sad people dont take this issues seriously…

Oh yes! That’s right! Our way of life is non-negotiable! It’ll just mean we get to wear safari-chic clothes and be waited on by displaced brown people! Yay!

Oh cry me a river people!
it’s CLEVER & creative.

Some people are really ignorant, yes this is a great ad campaign, i think it can be interpreted in two ways. Because they say you can look good still while this is going on but, and if thats the literal sense of this then thats ridiculous, but on the other hand i also feel that they might be poking fun at people who don’t care at all and are showing what the world may really look like. Who knows all i know is people shouldn’t be ignorant about global warming in any case.

wow! peeple of zee wurl…relax!!!

Entré a una escuela de coordinación y diseño en moda; no estaba tan enterado de éste tipo de campañas, pero es justo que cada quién a su manera haga algo para crear conciencia de lo que está sucediendo o lo que puede si seguimos de esta manera. Diessel hace su parte; y nosotros en un futuro haremos la nuestra a conciencia.

It’s just an ad campaign. it’s not as if the designers and marketers at diesel are standing on soap boxes preaching that global warming is a joke. it’s not the job of a clothing company to save the world, if you don’t like it, don’t shop there.

una campaña increible, me encanta, quiza demasiado ironica, pero me encanta

Why does everyone care so much? In this day and age who cares about worldly issues, its all about edgy and making everything glamorous and cool. So get used to it because nothings going to be different in the years to come sorry to say.
But hey were all entitled to an opinion.

Life is all about change an adaptation, either adapt or get left behind.

THIS IS MESSED UP

I think it’s good. Have a sense of humour. I also think it’s good that it does keep the thought of climate change in people’s heads.

If i wanted to show anyone how ignorant, shallow and valueless the fashion industry is i’d show them this. It makes me sick to my stomach. “Oh my God, global warming is, like, soooo last weekend.”

Me encanta la campaña de Diesel… muy chick…me chupa un huevo el planeta…

Screw the clothing, i was entranced by the apocalyptic imagery in the background. It really is, well, beautiful.

I wouldnt mind global warming if this was the case

but then in reality, if this did happen, no one would be wearing anything this ‘good’ or ‘clean’ or have such cheerful faces.

Think tribes people. Tribes. Scavenging. brutality.

I think it’s a great campain!
The picures are really beautiful.
You should be aware of GLOBAL WARMING but you don’t have to believe everything you hear or you shouldn’t be so afraid of it.
If it has to come, it will come.
Life’s fun people..

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its totally wrong to make global warming appealing to the public when u all know global warming will not be that sexy. its not just gonna be hot and sunny everyday. human population is growing rapidly, land mass will go to a minimum, people will lose everything they have… their home, their land, their jobs, more than half the world will become refugees, the great depression will have a new meaning and not many of us will survive this at all. soil will become unfertil, no crops; and with no crops what will our animals eat? if they dont eat how will they survive? if they dont survive how will we survive? no food, catastrophic weather, o-zone…. WHAT O-ZONE??? this is too serious to make fun of the earth will not stand for the granted we have taken her for she will go into remission unless we change something now! and im not one of those people who become extremist on these topics im not saying that diesle is “standing on soap boxes” and preaching that its all a joke but these people have got to be creative and original to get people to notice them and they took the cheap shallow way into doing that. congrats deisle were all watching u now enlighten us

well these ads are pretty contreversial and are taking an extremely important issue for granted but honestly the idea is marketing genuis! i love it! what better than to tell clients your product will make them invincible even in front of a situation that threatens us all! obviously that idea is unrealistic but it does bring us to reflect on our worlds future and make us wonder if this is the future we want for our planet!

I really love this campaigh! Why do so many people think it’s cruel? It’s a good way of showing how the world could be, if the global warming effect will increase. I think it’s realy neccesary to find a good solution to the global warming effect, because who knows how the world could be whitin a lot of years?

It’s a commercial for clothes, people, don’t confuse it with any real debate on the subject of global warning (which, if I have to address the issue, is just another hype to scare people and make money).
As a commercial, it’s creative in it’s approach to the global warming myth - creativity’s always good - but I’m pretty tired of all the sexual tones, however much effective they may be… or perhaps *because* of their effectiveness. >sigh

The clothes look great, the brand is hot but this campaign just looks uneducated.

Of course, we could all step back and look at this for what it is- a joke. However, i don’t think global warming is funny in ANY way and the only reason this campaign was created was because there are thankfully so many more campaigns educating us about the concerns, causes and solutions regarding this issue…meaning that people who view these ads are already armed with the knowledge that global warming is dangerous and imminent.

Furthermore, hot clothes have no connection whatsoever to the survival of global warming consequences. Idiots.

I don’t think that Diesel is trying to make light out of global warming, but instead open people’s eyes to this “inconvenient truth.” I don’t see it as making global warming into a joke, just showing how it could be if we don’t change.

fuck! please look that man spiting the water!! he must be dead..