French Rabbit Wines- 04.11.07

Yes, it’s probably hard to imagine yourself drinking wine that doesn’t come from a bottle. I remember when boxed wines came out and they were (and still are) the butt of many jokes. Classic glass bottle = classy and traditional. But with stuff like the Sofia Mini enjoying some success or at least garnering interest from the young and chic set, maybe people are ready for something new. So here’s the environmentally friendly wine label, French Rabbit. Their “vintage-dated wines, the first premium French wines in an eco-friendly Tetra Pak™ container, are sourced from sustainably farmed vineyards in the sunny Pays d’Oc region of Southern France.”
According to the French Rabbit site, the container takes less energy to produce than a glass bottle, is 100% recyclable, weighs less so it can be shipped more efficiently, and you can also squeeze out air from the container so that the wine lasts longer. Pretty smart!
Diagram of the Tetra-Prisma container
Tags: drinks - shopping - wine

Unless this is some fancy new kind of tetra pak, it’s not recyclable at all in most places. Treehugger has an article on it:
http://www.treehugger.com/files/2006/04/drinking_outsid.php
I’d be really interested to know if there is some tetra pak tech, that would be really fantastic.
----- Olivia 11.04.07 16:33