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, 18:10
WWF Shadow Billboard- 07.11.07

Most brilliant use of shadows on a billboard yet ~ World Wildlife Federation uses this gorgeous billboard to demonstrate the rise of water… Youtube of it in action below. (via designboom)
Tags: advertising - green - video

WOW! I think this is one of the most creative pieces of advertising that I’ve seen in a long time. These advertising agencies are really pushing the boundaries with what first appears as a static medium.
I’ve seen a few billboards on the Internet like this recently, but this is my favourite as it really conveys the message to you and makes you aware of how the water levels are rising.
Oliver Coningham
----- Oliver Coningham 12.07.07 01:42