On relatively unexpected surprises in snail mail ~ just got this package from Chanel with their latest, Coco Mademoiselle, and a DVD preview of the upcoming film starring Keira Knightly. Their ads have been popping up all over with her lately (and by all over i mean in the expected 850 page fall/sept issues of every fashion magazine) - and there’s been the drama over how those aren’t her real ones. Seems like quite the launch in progress, with the “big event” launching at Mademoiselle-Forever in 2 days, and to top it off they are inviting a group of international bloggers to Paris weekend after next for the full experience. I’ll keep you posted on that how that goes…

As for interesting packaging ~ the interior box resembles a pack of cigarettes when i first opened it up… and i love the detail of the little wax seal with the Chanel logo and string on such a tiny bottle… and nice touch to have the hand written calligraphy on the note.

Tags: advertising - beauty - luxury