GreeNYC ~ is a new NYC campaign to make NY the greenest city in the country. This campaign is absolutely adorable, the animation combined with the music… with sound effects that make me think of eureka’s castle and nick jr. are too cute for words… great use of simple flat vectors and noteworthy typography… and that pigeon! My favorite screenshots are below, view the large video here, it is a collaboration between Hunter Gatherer and Todd St. John/Ryan Waller.

Tags: advertising - green