Here’s the new ad that goes with it:

Just for fun ~ i quite liked the way they worded this funky press release:

Hendrick’s - A Most Unusual Gin

A wise man once said, “A gin is a gin is a gin – it’s the lime that matters.” And so it was, for many years. Yes, there were different ways of drinking gin – a Rickey here, a Tom Collins there, and, of course, the sublime martini leading the field. But the gin itself – well, people had their favorites (people always have their favorites), but it is doubtful that they could have selected them in a blind taste test.

Then Hendrick’s came along and introduced the concept of unusualness to this staid, rather conformist world. The first premium white spirit to be introduced by William Grant and Sons (independent family distillers since 1887 and craftsmen of The Balvenie and Glenfiddich single malt scotches), Hendrick’s now clearly demonstrates that the latest offering from these group is setting a new standard for gin production.

Why is Hendrick’s unusual? Because it is made with a free and imaginative spirit – practically speaking, this translates to hints of coriander, juniper, citrus peel, rose petals, and a curious but marvelous infusion of cucumber. Yes, cucumber. This eclectic combination of flavors achieves a harmonious balance that delights difference-seeking individuals and leaves them wholly dissatisfied with typical gins.

A second reason for Hendrick’s unusualness can be found in its country of origin: Scotland. Yes, the land of the wee dram, the kilt, the peaty treat, the single-highland-malt-Scotch-whisky is also the home of the free and brave ginmakers at Hendrick’s. But then, the Scots have always been known for their, shall we say, eccentricity.

A third reason for Hendrick’s unusualness comes from its production process. Hendrick’s is made in hand-crafted small batches in Ayrshire, Scotland. Brought to life in column stills, distillery manager Mike Webber infuses this elixir with seven distinct botanicals. It is then exported to the United States by Scotland’s own William Grant & Sons, where it retails for $32.99 – a small price to pay for a gin like no other.

A final word concerning how to enjoy the particular pleasures of this unusual gin. Hendrick’s is wonderful chilled straight and mixes beautifully in a whole host of cocktails. Hendrick’s lovers also speak rapturously of its “backbone,” a forthright strength that makes it perfect in a mixed drink topped with a slice of cucumber. Hold the lime.

Also, because i just can’t help it… they have some GREAT videos of the Hendrick’s Olympiad 07:

And here’s their Kissing Booth… i just love the aged intros they use…

Also…. there was an awesome Gin page in this month’s GQ - i love the way they match the Hendrick’s style so nicely!
Click this image to read the full page -