Sub-Zero Wine Campaign- 10.12.07
I have such a love hate relationship with advertising ~ i have always admired and loved beautiful creative ads. And then i started off despising them on websites, and was completely torn when it came time to integrate them into my sites in an attempt to have this fun side project carry its own weight. And now? Apparently, now i can get *jealous* over cool ads that *other* sites get. So any designers and media buyers out there ~ if you’re ever feeling extra nice, help us get brilliantly designed campaigns to show off (and entertain our readers)! I must even admit there’s a tiny part of me that wants to even start putting up ads that i think are gorgeous ~ just b/c its nice to see them on the site… (even if they aren’t campaigns we landed) ~ silly isn’t it?
Ok rant done. It’s a weird friday. BUT here is the campaign i’m loving that triggered that little rant. I grew up with Sub Zero fridges, they always seemed larger than life when i was little… and it’s great to see this playful microsite they created for their Sub Zero wine storage systems. They have some great animated imagery of the Enemies of Wine ~ 1. Heat 2. Light 3. Vibration 4. Humidity. See close ups below. And on interesting new “conversational marketing” ideas, nice to see a company like them embracing the blogging medium with their Sub Zero Wine Blog of “insights and advice on all things wine” featuring experts giving their tips.