*notcot in tech , 12:33

Eton at CES- 01.09.08

etonbooth1.jpgOne of the first booths i encountered that i actually loved wandering around in was the one for Eton ~ which is re_inventing radio, but more to come on those later! I started from their darker Porsche design collaboration space (i’ve always been a sucker for those Porsche design radio), and working into their strangely spacious feeling (not an easy task at such a large trade show) main space that used many illuminated white geometric forms for both displays as well as overhead ambiance and projection spaces. the result was a multifaceted cloud like environment. Their main bar showed all their latest products in a range of colors, and surrounded by playful orange stools were very inviting and their colorful, rugged radios displayed on nicely layered pieces of plexi with info on the various models, as well as simple layers of shapes and colors on the main surface. Apparently Eton is Palo Alto based, which was a pleasant surprised ~ seeing as their booth looked far more european and heavily design influenced than the majority of silicon valley companies represented at CES! I also found out from their VP, John Smith, that the booth was the brain child of Jesse Kearney. Take a quick tour of the booth in pictures after the jump!

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And if you are at CES now, you still have time to make it over to the booth!
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