With the retirement of Fidel Castro - here is a nicely timed campaign for Matusalem Rum that has launched, and there are some adorable print/tv ads worth taking a look at. While i have yet to taste this rum, these ads are working on me, because i’m definitely curious! The layered cutout, print/illustration look has totally made my day. Featured in the ads are a Fidel Castro cutout explaining why he expelled their best rum, since “The Caribbean has never seen a pirate like fidel. He stole an island and threw away the treasure away.” Check out the three video ads below as well as another print ad!

Tags: advertising - drink - Matusalem - rum - video