Colgate Wisp- 03.31.09
Another adventure in packaging based shopping… Colgate Wisps! Keep in mind i knew nothing about these when i wandered into CVS to pick up some last minute travel sized basics for this sudden Singapore trip, and they were intriguingly packaged and designed… tiny, silly, and not sure that i’d buy them for normal usage… but someone clearly spent quite a bit of time on the packaging/product details! So take a peek at some pics of them up close on the next page ~ and a look at the silly marketing angle they’ve taken as well (aimed at club kids?)…
And in all honesty ~ its a lot of plastic to basically get a tiny melt in your mouth bead of mouthwash into your mouth as you scrub with some harsh plasticiness…
p.s.
This week long Singapore trip came up last minute (booked the night before leaving!) ~ so things might be a little quiet this week as i put in some family time!
Honestly, if i’d seen the campaign/website BEFORE i saw the product, i probably never would have impusle bought ~ imagine this montage… girl is dancing at a club ~ spots boy across the dance floor ~ eyes lock ~ they move in ~ THEN she runs off… pulls out a Wisp from her mini club bag ~ and runs back to make out with him… is it really better than a listerine strip or something where you don’t have to interrupt the moment fully?
i hate the way companies create such products without thinking about the toll it takes on our planet! in the end it’s all about money, isn’t it?
shame on you colgate!
----- aline horie 29.05.10 12:37