*notcot in design , 14:50

Baxter of California Bravado #2 + #3- 04.14.09

bravado0.jpg I really wanted to name this post “Look, mom! NO GLUE! or INK!” ~ but that seemed too silly ~ but this is definitely a packaging post ~ and much like that super fun Jurlique box a while ago ~ it’s all nicely cut efficiently folded box design! NO GLUE! and in this case, also, no ink ~ but just cardboard and foil application! On both the main box and the minis! As for the packaging designs with no glue and no ink ~ it’s the brain child of Marc Atlan, art director extraordinaire with a flair for fragrance packaging (he did Comme des Garcons, Helmut Lang, and Yves Saint Laurent).

So, what is it? Well freshly dropped off are these new Baxter of California Bravado Eau de Colognes ~ Bravado 2 and Bravado 3. The original Bravado was launched back in the early 1970’s, but its been retired for over 7 years! So here are its latest reincarnations… But really, you have to check out the packaging on the next page!

p.s.
These will be available any day now in Barneys, and aren’t even on the Baxter of California site yet!


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3 Notes

I have been using BRAVADO since the late 60’s.

I think I have ordered from several states (MN twice) NE, CO,& WA.

----- David J. Beardsley 03.06.09 13:52

Do you know the foil type used on this box? I’m extremely curious, I have been looking for a foil that is recyclable. Everything I have found renders the material useless to American recycling plants.

Love the simplicity of the whole thing.

thanks!

----- evelio 19.04.09 18:48

Very good brand imaging!Impressive

----- Liam 15.04.09 00:07

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