There’s something so fun about the juxtaposition of animation running around the real world ~ adorable campaign by the Swedish Tourism board aimed at brits - Dave Goes To Skåne. When i first saw this over at CPLuv i had to go watch them all! Dave is a cheeky cartoon londoner running around mouthing off in some gorgeous swedish spots ~ and you cant help but laugh, then wish you too were lying on the beach, or climbing about designer goodness in the woods… see the 4 videos on the next page!

Tags: advertising - animation - sweden - travel - video