*notcot in tech , 15:00

Maybelline Pulse Perfection Vibrating Mascara- 08.29.09

pulseperfection1.jpg On silly weekend posts ~ while installing snow leopard last night ~ and when popping by CVS, i coludn’t resist the cheaper of the vibrating mascaras to poke at. And to be fair, i just ran out of my favorite Shu Uemura one, so figured, why not? give it a try?… unfortunately its so goopy i’m not so much a fan… so while waiting around for the install, started pulling i apart, and making silly videos to show you too… in case you were curious what was inside that little vibrating tube… So here’s the deconstruction of the Maybelline Pulse Perfection Vibrating Mascara ~ it’s the more affordable drugstore cousin of the Lancome Oscillation Vibrating Infinite Powermascara, Estee Lauder TurboLash All Effects Motion Mascara, and Prescriptives Motor-Eyes Instant Action Mascara. (Isn’t the naming kind of mind blowing?) Some of these you have to hold the button down to activate the vibrations, others have a twist on/off switch. I suppose if you have other toys/phones in your purse, this could be another reason why your purse/pocket/etc starts to randomly vibrate (button gets held down in there?)… and they make pocket USB vibrators that look like lipsticks, so i guess it only makes sense to make an actual mascara with the same little vibrating motor? Whether people are using these mascaras for other forms of amusement is unknown to me… but if you’re curious to see what’s inside, and watch it shake… video and pics on the next page!

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4 Notes

Love the deconstruction of it, but does it work? that’s what I want to know. Did you try it?

----- laura sweet 02.09.09 12:15

love this ~ such a gimmicky idea but obviously pretty compelling. Thanks for tearing yours apart :-)

----- carrie @ bloomacious.com 31.08.09 08:37

The last time a company tried to add a vibrating motor to a grooming product, you got the gilette fusion turbo… or as I like to call it… the face shredder. But then, I shave with a DE safety razor, so I am at more risk for serious cuts than ol’ fashioned razor burn.

----- Gene 30.08.09 19:06

Neat! As for the names, “Oscillation Vibrating Infinite Powermascara” sounds like it was invented by the same guys behind Powerthirst!

----- Frank 29.08.09 16:56

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