*notcot in food+drink , 01:15

The Kraken Rum: The Bottle- 10.24.09

krakenbottle0.jpg The Kraken Rum: How can you NOT drink from a bottle that says “As seen through the eyes of imagination”… such a lovely description, also any bottle that has Bizarre & Fierce Sea Creatures on it is just hard to deny. You’ve seen the unboxing of the incredible packaging, design, and other goodies (like Kraken teeth in vials, ink in bottles, etc)… and now for close ups on the actual Kraken Rum bottle design from Kevin Shaw of Stranger and Stranger… The amazing thing i love to watch is putting it in unsuspecting hands, the bottle has presence! It’s hard not to pick it up, slip two fingers through the holes, and then suddenly while rotating and reading the label ~ the bottle jokingly raises up to your lips as if you are going to chug it… and many make sounds channeling their inner rum drinking Johnny Depp a la Pirates of the Caribbean. It’s happened more than once. I love how an object such as a mere bottle of rum through design and packaging can evoke such a delightful user experience! So take a peek at the packaging design and graphic details on the next page ~ The Kraken Rum is definitely a perfect gift if you need a sippable conversation starter to bring to a party (and loosen people up in more ways than one ~ it’s 94 proof!)…


So first, you got a peek at the lovely bottle as it got unboxed and tasted at the Boqueria lunch:
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Now take a peek at closeups with the stunning bottle. Honestly, there is something so terribly satisfying about slipping your two fingers through those loops to hold on to it…
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Of course it has a latin name.

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You have to hold the bottle in real life. It feels so good. You’ll see exactly what i mean…

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8 Notes

This is quite possibly going to finally make me purchase my first-ever bottle of rum. :)

----- Charissa 23.10.09 20:13

This is a great label. I love the packaging you showed in the unboxing post. They have some amazing collateral for their product. I’ve always loved looking at various label designs, generally on alcoholic beverages, and have occasionally bought a bottle simply because of a great label. I would definitely buy this if I saw it.

----- kyle bisch 23.10.09 21:53

I fear it will be impossible for me to ever consider my life complete without this product.

----- Beau-Robert Metcalfe 24.10.09 02:50

Where could i find one of these gorgeous bottles in LA?

----- inso 24.10.09 15:55

I bet I’ll have no luck getting a hold of one of these from Sweden.

----- John W 25.10.09 12:23

Where will they sell this awesome rum in north america?

----- Dosu 26.10.09 07:20

This might be good when paired with this. One unique gift you could give to someone dear to your heart or as a simple present yet surely be treasured. Try giving them the VirtuSmoke. Innovation in technology has come to a simple habit in smoking but is inexpensive and has no harmful effects compared to any other traditional cigars that are out in the market.

----- VirtuSmoke 27.10.09 00:30

That bottle is awesome! When I see the word “Kraken” I immediately think of the like from Juno when she was like, “Blaaayyyy I am a KRAKEN from the sea!” LOL. Although it’s a very cool bottle, the whole “puts a beast in your belly” makes me worried ;)

----- Cassandra Marie 28.10.09 10:38

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