On completely unexpected pieces of mail ~ Anthropologie really knows how to add those special little touches to the customer experience. While i was mixed on joining and getting an Anthro Card when i was at the Man Shops Globe event (and couldn’t help buying something) i gave in and signed up. The benefits weren’t quite clear… but i just recieved a pretty little bubble wrap envelop from them containing the cutest birdthday wishes with a cupcake made from piercings (a fun change from the letterpress trend) and a candle necklace… as well as an in store discount. But presentation matters! And it was such a surprising and adorable card. So thanks, Anthropologie, that was a pretty cute move. Check out close ups on the next page… even the copy is playful.

Tags: branding - cards - gifts - print - shopping