McSweeney’s SF Panorama Advertising- 12.14.09
I love print. I love magazines first and foremost, and newspapers right behind that. They just FEEL so good! All these lists of things that became obsolete in the last decade keep including magazines and newspapers and honestly it just makes me want to cry a little. And you know what else i absolutely adore in those mediums? ADVERTISING! When its good… which so often it can be amazing. Also collectively, taking a look advertising in a magazine or paper says a lot about the publication itself. Picking the right ads is critical ~ as much as people seem to want to squeeze anything on sites some days (yes, you advertisers know who you are) ~ choose wisely. Also if EVERYTHING moves digital, what am i supposed to read when the power’s out and its a gorgeous sunny day? Hmmm?
Ok that’s my little print/ad rant for the moment… mildly triggered by my overwhelming inspiration rush from sitting out in the sun reading, flipping through, and shooting McSweeney’s San Francisco Panorama… which is AMAZING. But since i ended up with so many parts i wanted to show you… lets start with the advertising that grabbed me. Literally with every page flip it was “oooooh amazing picture…. wow what a fascinating read… wait, that pic is actually an AD?” Both the graphics and advertisers that made it in are quite stunning, and together say so so much about the world they’ve created in the newspaper. So before i get to the rest, take a peek at some of the stunning design and fun ads that grabbed me.
(come on, aren’t you a little amazed how clothed she is???)
Leave it to McSweeney’s to even include the Unsolicited Advertising Section ~ by Tucker Nichols. It highlights lots of fun SF favorites that don’t get nearly as much attention as they deserve!