*notcot in food+drink , 14:40

Stillhouse Moonshine: The Book- 07.02.11

moonshine1.jpg Does it get more awesome than pulling two large volumes of old books off the shelf, only to find a bottle of moonshine hidden within? Well, actually it does when Stillhouse Moonshine customize and age the book such that all the details pull you in even further… from the 500 numbered editions, to the cover and first few pages having actual info about the story of Moonshine, nothing is out of place. In fact this beautiful packaging has me tempted to start an ACTUAL library bar… a gorgeous shelf of old books with wondrous libations tucked away in each volume. Of course each book would need to somehow be a hint at what is to be found within. Take a peek inside the two volume packaging of Stillhouse Moonshine on the next page!








As for some of the special little details in the pages… moonshine9.jpg




Watch the story unfold…

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2 Notes

Love this idea! From a marketing standpoint, telling the story like this really hits home a brand promise and product affinity early on, especially if it is a good product and customers buy again. Great stuff for a new product launch.

----- Heather Raffel 09.07.11 21:16

That packaging is genius, I absolutely love it when companies put in the time and effort as is the case here. It makes buying their products that much more spcial!

----- Julien Denoyer 03.07.11 02:01

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