AMG Private Lounge in Affalterbach + Mural- 09.23.11
I tweeted yesterday that i was in Black & White heaven with AMG in Affalterbach, Germany. Have you ever just walked into a space and felt ~ just right in it? The black an white, the beautifully versatile lighting, and so many iconic designer furniture pieces put together so nicely ~ while pulling together car accoutrements, the ducati from transformers, a wall of design inspiration books and toys, and the focal point being a stunning mural made by the AMG designers out of TAPE. You’d barely realize it is layer upon layer of sketches on velum with tape until you get extremely close to it (and check out the making of pics as well). This new lounge only opened a few months ago in early summer 2011 ~ and apparently “The new AMG Private Lounge in Affalterbach is an exclusively and unusually designed meeting-point in which to spend time. We see it as a second living-room for our customers. We want the AMG Private Lounge in Affalterbach to provide the perfect setting for the most exciting day of the year - for example when our customers take possession of their new AMG-Mercedes here in Affalterbach,” said Ola Kallenius, Chairman of Mercedes-AMG GmbH. So, while my car is apparently on a boat headed to LA already, it was still magical to wander into the world of AMG and see where these clean modern designs met the heart of the racing company in what was once a farm house and corn fields. More to come on the engines and factory and the world of AMG, but first, take a peek at the new lounge design and the surprising mural!
Yes, even the sign as you pull up is actual carbon fiber with vinyl stickering over it…
And they change the flags depending on where customers are visiting from that day ~ they put a USA flag up for us!
Love that they’ve used the Vitra Alcove Highback couches to form a cozy little meeting area of an island…
Isn’t it surprising up close?
I love the panels showing how it was made, you almost wouldn’t believe it without being forced!