The Mutewatch is here! Well the first batch coming in to the US landed at A+R, and during Fashion’s Night Out, Andy had me over to do the honors of unboxing with him! I’m sure you’ve seen the video by now of this magical swedish watch that is MUTE ~ visually and audibly. A flick of the wrist or the slightest caress and it will show you the time. Swipe with the finger to start changing modes. Pinch to delete an alarm… an alarm which is ALSO mute ~ and will vibrate to wake you… Beautiful packaging, it will definitely make for a fun and unexpected gift! Take a peek at the details on the next page ~ and the video to catch you up on how it all works too!
Shopping for a car in the mall. Pick up a pair of shoes, grab a bite in the food court, then saunter in to a store to build your car on an iPad and email it to yourself, then hop down into the parking garage for a quick test drive?
Tomorrow, LA based tech startup/car company, CODA, officially opens their first store in Century City ~ perhaps store isn’t even the right word ~ it’s an “experience center/meeting place” in which shoppers can learn about electric vehicles (EVs). Completely green ~ the facade and ceiling are made of reclaimed wood, the plywood is all formaldehyde free, even their wall graphics and pamphlets use eco friendly printing and materials. With a car parked outside, you can’t miss it’s location near the movie theater and food court, and even if you don’t peek in, the window inspires you with “Be the change you wish to see in the world.” And when you’re ready for a test drive (or while looking for a parking space) ~ you can’t miss the special CODA section in the parking garage directly below the store with CODA’s waiting for you to give them a spin.
I love this trend of stores that are focused on the lifestyle and experience of a space versus simply selling their product. The theme of creating inviting spaces to engage buyers and could be buyers in a relaxed setting ~ and bringing the products and stores to where people already congregate (versus the usual destination streets filled with car dealerships.) is very Apple store like ~ and in fact Tesla brought on the man who helped create the first few to do theirs… and the team at CODA admitted Apple inspired their as well, and even strategically placed their first store near an apple store (across the way and down a few doors!) to attract people who like such experiential spaces. Will we be seeing more of these? I wonder which other genres will be next ~ is this going to continue to be an EV trend?
But first ~ take a peek into the beautifully designed CODA space in Century City as well as their test drive area in the parking garage on the next page!
Leave it to GearPatrol to come hand deliver their Onia collaboration Amaury board shorts in a 2012 Nissan GT-R in a nearly matching blue (their shorts are far less sparkly than the car thankfully) ~ So what better way to unbox it ~ than to unbox them together… so we popped the hood of the car to see the beast within, opened up the zipper pouch the shorts come in… and even found that the coin pocket they specially lined for the collab is a PERFECT fit for your GT-R key! And to top it off, when you start the car up, she even announces that there is a “High surf warning around current location.” Exactly when you need board shorts! So we promptly hopped in the car and took off along the beach to Malibu for lunch… though it’s currently one of the fastest production cars to lap the Nürburgring… we sadly didn’t have a chance to really see what it could do. Keep an eye over at GearPatrol to see what they have been up to with it soon! But for now, take a look at the GP x Onia Board Shorts and my favorite details of the 2012 Nissan GT-R on the next page.
p.s. After unboxing Louboutins on the Mars Red C63, it seemed appropriate to switch to blue and unbox the GP x Onia on the GT-R. What next?
So you’ve seen the Making Of… well, here is a look at our 6 playful experimental mini videos of new ways to look at Bentleys! Watch them all. We had fun finding the perfect clips and fun music to set the mood for each one…
Nothing quite like new toys, new cars, good friends, and a day of experimenting in beautiful LA weather with Mister C being the home base for the day… two weeks ago we brought our new Contour+ mini HD action cam with us to meet up with Bentley’s fleet en route to Monterey… armed with suction cups, we had far too much fun mounting the camera and driving all over beverly hills, bel air, and late night through the tunnel in santa monica and on pch… take a peek at the setups, as well as the beautiful 1936/37 Mercedes Roadster we found!
Here’s a first from Shawn, our automotive editor, who has been exploring the world of Concours D’Elegance this weekend with me ~ i was mesmerized by these beautiful classic Mercedes-Benz White Knights!
With Mercedes Benz celebrating their 125th anniversary, they commanded the stage and 18th hole on Sunday at the Concours d’Elegance at Pebble Beach. Lining the coast, the “White Knights” stood side by side collectively paying tribute to the Pre-War German engineering and racing of Benz and Daimler. While they are all immaculate, the 1909 Blitzen-Benz is with out a doubt the grand-daddy. The 21.5 Liter four-cylinder laid down 200hp and set the world land speed record of 141mph on April 23, 1911 at Daytona Beach. It is exactly these milestones of the “White knights” that brought Mercedes their glory on and off the track. These legendary cars will remain some of the finest German engineering through time. Take a look at some of their stunning details on the next page.
We ended up at an unexpected oasis amongst the madness of Monterey Auto Week when we drove up into Monterra Woods to join friends at the Aston Martin Estate. They took over a beautiful house and filled it with a brilliant mix of lifestyle brands from Far Niente Wines and Louis Roederer Champagne, to Emanuel Andren’s Chocolates from Sweden… Vizio 3D tvs and CxC Driving Simulators, to Flexjet by Bombardier and Worth magazine… There was even a tailor, diamonds, non-alcoholic cocktails (test drives happening!), and of course Aston Martins ~ from the V12 Zagato and One-77 to Virage Coupés, Vantage S Roadster, and Rapide. They created a beautiful space with relaxing indoor and outdoor areas, and endless things to do. Favorite? While waiting for test drives, the garage had two 3-large-screen simulators with racing seats that throw you around almost as hard as a real F1 car. (Of course, had we planned a bit better ~ i’m sure test driving the Astons would have been the favorite!) All in all, there was so much to see and do, and it was the perfect way to get a feel for the lifestyle they imagine around the marque. There were even herds of deer and flocks of turkeys roaming nearby! Take a peek and explore the estate and details on the next page!
One of the most fascinating spectacles yesterday was watching how they unload and maneuver/roll precious, concept cars into the putting green in front of the Lodge at Pebble Beach. Especially fun to watch? The unload of the 2009 Mercedes-Benz F-Cell Roadster Concept… a hydrogen electric fuel-cell powered, joystick controlled, bicycle wheeled buggy. While the press pics have been floating for 2+ years, there was something intriguing about seeing it being semi-driven/rolled around and seeing the responses on people (especially kids) faces as they watched in wonder, perhaps even imagining a reality where that could be what we drive. The wood panels on grass technique was fun to watch, take a peek at the process and details on the next page.
Having spent the day with the newest Bentley’s all over LA on wednesday ~ and then being convinced to spontaneously pop up to Monterey Auto Week… the time warp to see Bentleys of the past amongst their contemporaries is quite a trip. While I wasn’t sure what we’d be able to attend on such short notice, but Bentley swooped in and have been helping guide us through the week. They were kind enough to invite us in to the world of The Quail: A Motorsports Gathering, which we were told was an event not to be missed amongst the endless car events of the weekend. They weren’t kidding. It was an incredible introduction to the classic cars, while still getting to play with the supercars of today… all while lounging on golf courses… without playing any golf. Driving cars along golf cart paths and all over greens felt so wrong, yet is so normal here! One of our surprising favorites of the show turned out to be this green 1927 Bentley 6.5L coupe! So take a peek at the awesome car above in detail… as well as a silly unboxing of the jacket that saved me from the windy/mistiness that is the monterey peninsula… on the next page!
Spotted at The Quail, this Lamborghini Aventador LP 700-4 is a beast of a car ~ and not just visually… one of the most fascinating things at the Quail was seeing the car stripped down to its carbon fiber chassis and all that is inside it. It’s their fastest production car Lamborghini has ever made ~ and drew quite the crowd of enthusiasts and buyers. On a sillier note, their uniforms were polo shirts with the Lamborghini signature bull looking much like the Big Polo Ponies ~ even with the orange matching the Aventador popping off their blue. Check it out on the next page…
It’s a beautiful thing when a brand wants to encourage passionate, playful exploration. When Bentley invited us to join a fleet of their cars, Brian Gush - Head of Drivetrain and Motorsports, Robin Page - Head of Interior, a skeleton film crew, designer Cory Grosser, and former lead designer of Nokia/founder of Vertu - Frank Nuovo at Mister C in Beverly Hills, to just “be creative and play,” how could i resist? So we loaded up a bunch of new (and old) toys ~ and spent the day all over beverly hills and bel air playfully exploring these cars in new and inspiring ways… and while there is much to come from that… first things first!
At around 11am we ended up borrowing the Bentley Supersports Convertible ~ jetting back out to one of my favorite bluffs near home, and had fun playfully shooting it underneath the unbelievably bright moon and stars while overlooking pacific coast highway far below and the vast expanse of ocean and ~ it’s definitely different at night! Shawn managed to take some stunning shots of the car ~ and while he patiently took those, you can also see some of the silliness i ran around shooting in between on the next page! The car simply glows in the moonlight…
If you recall, i’ve been a bit research obsessed with mini-HD-action cams ~ and while i have a GoPro, the Contour+ was the one i was waiting for… First impression, i’m impressed with the Contour+ ~ nice packaging, solid chunk of hardware, and the 1080p video quality with GPS and bluetooth connection to both iphone and android devices as monitors are great (though a bit finicky to get connected at times) ~ while this and a few other toys just got acquired for some more playful projects coming up this week, wanted to take a moment to share the unboxing with you to get a first look at what’s included (and you know i’m a sucker for simple matte black boxes with crisp graphics) ~ so check it out on the next page, and more soon as i start playing with it more and comparing it to my GoPro… so far it already has me wishing my GoPro was more aerodynamic and had apps to let my phones be the preview monitor… anyhow, to the unbox on the next page!
p.s. Unboxing occurred while famished at lunch at Father’s Office.
When i wake up to an email that is like “Charging Glass? USB? I kind of want it.” and the link goes to a TOOTHBRUSH. I pop up in bed to pay attention. Sonicare’s new DiamondClean USB 5 mode rechargeable sonic toothbrush… beyond on the minor tweaks here and there that improve on my brushing… let’s talk accessories. How will any normal CUP compare to this magical charging GLASS? That yes, you can also use like a glass to rinse with. But more importantly, it looks nicer on your sink than having that charger for it to dock in to! More natural. What a nice user experience shift… also while on the go (or at your desk, or in your car, or when you forget your charger and just let it share with your ipad, etc) USB charging travel case! So its the accessories, and the laughable product shots with models that have me half awake and curious about this new toothbrush… or dreaming about how to convert my charger into a glass… see more pics on the next page!
Just launched today ~ Bluelounge MiniDock! This magical little contraption means you can now charge your Apple gadgets directly from the wall socket, saving counter/floor space and cables. Perfect for hotels, sitting in airport lounges, bedside charging… you name it! As usual with Bluelounge the product feels great in your hands, the details are perfectly simple ~ as the press kit cover says “Everything should be made as simple as possible, but not simpler,” quoting Albert Einstein. Take a peek at the unboxing as well as examples of it in use (and video!) on the next page!