Coraline Box 21/50 "WIGS"
Have you been following the crafty animation filled horror-fairytale based on the Neil Gaiman book, Coraline, that is taking the internet by storm? Well, taking the internet on both digitally (the Coraline site is pretty mind-blowing to explore being filled with secrets all around as well as goodies like videos, posters, downloads and more) and via snail mail with some very very awesome packages landing at the doorsteps of 50 of the Laika Animation Studio's favorite blogs, and then even more paper wrapped packages from your "Other Mother" to other sites as well... Is it no wonder that a studio founded by Phil Knight (co-founder and Chairman of Nike) and based in Portland, Oregon, is creating a mastermind campaign creating incredible one off pieces, as well as mysterious surprises throughout the world? From these 50 boxes, to mysterious button keys appearing in various shops and hanging from abandoned buildings... Well, before i share with you my last few hours of scouring the net with curiosity...
Of those 50 boxes circulating... i'm honored to share Coraline Box #21/50 which arrived while i was in Vegas the last few days... in it, you'll see an assortment of wigs from the "other" father, the real father, and Coraline herself... It's packaging as art, props as marketing, pieces of the animation process as education... all in all its brilliant, playful, personalized, and the whole search throughout the world and internet to find out more is invigoratingly engaging! So without further ado, see the gallery of images of Box #21 on the next page (as well as other goodies of course!)...
TO PAGE 2 of "Coraline Box 21/50 "WIGS""! ----->
Tags: advertising - animation - art - movie
Now you've seen
Happy post-Valentine's Day ~ last night stopped by 