Entries tagged with: advertising
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In between Final Four games this weekend, we did a bit of exploring in Atlanta… running all over Buckhead, Midtown, 4th Ward, Inman Park, Decatur, Downtown, and more… and one thing i couldn’t help snapping pics of all over was the street art! From the fox chasing rabbits down the wall… to the huge NEVER GIVE UP under an overpass made up of XOs, to the Silhouette building that really has a huge on on it, to the massive basketball hoop billboard AT&T popped up by Georgia Dome, to the “Your Pretty Face is Going to Hell —- Satan” billboard, ATL shaped playground for kids… and so much more… it was awesome inspiration! Check out what we found on the next page…
p.s. Didn’t bring a real camera with me this trip, so all things Atlanta are coming from the HTC One i’m currently playing with…
Chinese artist, Liu Bolin, made quite the stir in the art/internet world with his “Camouflage” series of photographs where he painted people to be completely disappeared into urban backgrounds… Now, Ford has tapped him to create their latest print ad campaign to “Prove How All-New 2013 Ford Fusion ‘Stands Out’ in Competitive Midsize Car Segment”, as their press release says, “New Fusion makes other cars on the road ‘disappear’.”
Last month, we were invited to join them on the set out in Rancho Cucamonga and see how the disappearing of the cars happens… check it out on the next page! (And a time lapsed video of the few day shoot too!)
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On fun and unexpected surprises, a Reebok FitList Box just arrived in the mail! For the launch of the Reebok FitList App on Spotify, the folks at DeepLocal created limited edition sneaker cases containing portable stereo speakers and sound reactive LED lights that glow in reaction to music, ambient sound, and even touch. (It’s oddly mesmerizing to tap the case and watch it light up and fade!) Most impressive is the fun video they created with athletes working out alongside a wall of these LED shoe boxes, and as they jump and run and work out. They’ve created 100 limited edition Reebok FitList boxes holding a pair of RealFlex Transition 2.0 shoes featuring an exclusive colorway (black with red soles!) just for the occasion. See the video, making of, and a peek inside the actual Reebok FitList Box and what powers it on the next page!
Mulberry - wha??? I just flipped through all 900+ pages of adverts in the latest (largest EVER) issue of Vogue… (hard to believe its sept issue time already!) and the one thing i could not forget after closing it… the YETI/WILD THINGS of Mulberry. WHAT is going on in these ads? How creepy is the giant eye peeking at her? And what is that green thing behind them?
Naturally, all of this lead to some quick photos to share with you… and taking my questions to the internet! The Monsters were introduced in February - “Our Autumn Winter 2012 collection was inspired by Maurice Sendak’s book Where The Wild Things Are, as well as textural furry fabrics and mysterious prints. Our own monster was created exclusively for us, based on a commissioned illustration by Emma Houlston and was made into giant set pieces for our catwalk. He also popped up on drinks, cushions and the London Fashion Week tote.” Mulberry shares more about Emma’s inspiration on their blog… she even sent them amazing monster cupcakes! See it all on the next page, including the coachella poolside party monsters, catwalk monsters, and more!
There’s something magical going on over at TBWA\Chiat\Day in LA ~ I’ve been following @LeeClowsBeard on twitter for years now… endless amusement, for a while it was unclear if it may be the advertising legend Lee himself… then word spread it was another “fake” twitter account… the type that people stop caring is fake because its so well written and amusing. But you always wonder who is behind this stuff, and whether their “inspiration” approves. Well, in the case of Copywriter, Jason Fox, in Dallas,TX… while he managed to last about a year before asking if Lee knew about this twitter, and whether he approved, it seems to have worked out like a dream. Lee not only approved, but now there is a BOOK and an iOS APP!
Here’s a look at Jason Fox’s digital reveal today ~ and it was amazing to get to join the team at TBWA\Chiat\Day LA for the launch of Let There Be Dragons (TBWA\Chiat\Day’s new content creation offshoot who is also responsible for the book!) as well as the @LeeClowsBeard Book! Take a peek on the next page to see the festivities (including real life Lee Clow with 2D Lee Clow and @LeeClowsBeard) and a peek inside the book!
What’s more appropriate on Easter than ~ Easter Eggs? Of all kinds… Skittles just sent over a fun Easter basket full of Skittles and a teaser of Digital Easter Eggs hidden amongst their hilarious (and slightly creepy) “Skittles Touch” videos on youtube. See a peek at the hidden easter eggs to be found on the next page…
Happy Valentine’s Day! For some VDay inspiration, we popped in to Wieden + Kennedy NY to see the creativity and inspiration behind the ads we all love. So much creative energy and playfulness throughout the office! I love the staircase in the Wieden + Kennedy NY office! (So naturally the adorable animal caricatures of everyone in the office a few years back became the main picture!) It’s fun to get a peek behind the scenes of everything from Sportscenter ad spots in the making to crazy tech being schemed… giant Nike shoes looking for decorations… post it note maps of the US… color sorted bookshelves… and an amazing 3 floors of a huge Tribecca building… only two of which are filled with people and the third is used for everything from photoshoots to castings to artist experiments and shopping pop ups! There’s even a “red vein” flowing through each floor sometimes taking the form of couches, other times filing cabinets and meeting spots… and then there’s the adorably sweet Valentine’s present they gifted us too! Take a peek inside the world of W+K NY on the next page!
Wow. So when i first heard about Orient Express’ rebranding and “A Journey Like No Other” campaign coming up, i didn’t quite grasp how magically inspiring it would all be. Then amidst the chaos of running literally ALL over europe at lightning speeds for a few weeks of work trips, they offered the opportunity to experience it first hand, so i’ve been hiding out for a few days in between the madness in Mallorca at La Residencia in Deia. I supposed the truth is, i’m a sucker for other worldly escapes ~ be it in film or photography, there’s something nice about being pulled out of your everyday life, pressing pause for a moment, slipping into as much inspired relaxation as possible before leaping back into the thick of it.
The Orient Express’ seems to have captured the essence of this other worldly escapism perfectly through the 4 perspectives of a family in their new campaign ~ from Father, Mother, Son, and Daughters views spanning travel via luxurious train, boats to Venice, drives to Rio, and more. The mini films (and matching instagram-esque photo galleries) help you feel like you’re peeking into another life ~ and it’s so fun seeing the same trips from various perspectives… both nostalgic and modern, watching them while curled up in Mallorca, a mere few hours before hopping a 7am flight, just makes me want to duck away into yet another Orient Express styled adventure in luxurious relaxation… but perhaps a few more work bursts before the next one is needed! As for now… take a peek at some of the first few “A Journey Like No Other” videos on the next page ~ and see more on the site!
Adorable HUGE “Make Summer Funner” campaign installations by Target are popping up ~ just spotted these time lapse videos of the making of the giant iconic Little Tikes Turtle Sandbox in Chicago and the Sprinkler in Houston over at AdWeek… such a fun idea, would love to see them in person, check out the vids on the next page!
Oh, the art of highlighting! I love this ad campaign ‘Everybody reads the same story differently’ by Y&R Bogotá, Colombia. When i ran across it at Ads of the World tonight, it just made me smile, and then want to take a highlighter to everything. Too cute to see the various perspectives they play with on who highlights what… see them all up close on the next page: The Little Prince, Don Quixote, and Moby Dick!
It’s been fun watching the new Porsche angle of it being for “Every day”… the ads are adorable. Check out the videos on the next page ~ and the Porsche Every Day site! Additionally, today i spent a few hours out at California Speedway with the Porsche World Roadshow test driving the “every day” side of the cars as well as playing with them around the track. Nothing makes you forget what day it is, what’s going on in your life, or how blisteringly hot it is out quite like a few turns out on the track and doing 120 on the straight aways…. ok, so maybe that part wasn’t quite “every day” driving, but it was definitely fun to get to know how the cars handle and just barely start to push them to what they were designed for… and that they can also serve as pickup trucks, pet carriers, school buses and more ~ take a peek at the ads and some pics from the day on the next page!
Just touched down in Milan ~ on things to look forward to upon arrival home next next week ~ Portal 2! Finally! But first to keep us going, while waiting a bit longer… three awesome videos of “Investment Opportunities” ~ looking at Panels, Bots, and Turrets! I’m conflicted as to whether to wish for more videos, or for the game to FINALLY arrive… So fun, so pretty, watch them all on the next page!
In a TV near you, there is an upcoming TV show, National Geographic Expedition Week. Far, far away in a room… there is a tiny train track - that goes through the Himalayas, London, Ancient Rome, and Papa New Guinea… and on this track, is a tiny train… with a tiny camera. A camera that YOU control through the internet. And when you find artifacts while driving this tiny far away train… you can take pictures. Then a person in the far away room with the tiny train looks at your picture, and decides if you found something. And he tells you through the internet, and if you DID… he pulls a REAL life-sized artifact off the shelf, and packages it up, and it appears on your REAL doorstep. Where you might be sitting on the couch, watching National Geographic Expedition Week.
PHEW ~ did you follow that? so that’s… digital - physical - digital - physical - digital - physical - digital? How many layers of real world/digital interaction is that? I love Deeplocal. Oh, and if you do win a real world artifact, and then proceed to photograph it, and feed it back to the internet… bonus interaction layers?
So, to recap, National Geographic Channel and Deeplocal, the team behind GAP’s Project Reindeer, have teamed up to create Mission Expedition where viewers can go on a photo safari using telepresence cameras to explore miniature sets… and it’s AWESOMEly fun! See more about the project, the artifacts, and behind the scenes on the next page.
p.s. OH, and to know its real, when i had a call with them this morning pre-launch ~ they even waved their giant hand at me via the tiny train’s tiny camera while we were talking!
Petite Lap Giraffes! They have their own website!!! If you follow my silliness on twitter / Life.NOTCOT, you’ve probably noticed my post way back when i couldn’t resist screenshotting the DirecTV ad with the creepy russian and his adorable teeny tiny giraffe! Well, DirecTV, has given them their own website, complete with “giraffe cam”! Petite Lap Giraffes!!! Take a peek at some screenshots and also the two DirecTV ads on the next page!
On fun ways to kick off the weekend, these are like ninja cooking mama ~ or sesame street/eureka’s castle ~ or crazy art video/baby noise/pot clanging remixed… These amazing videos you can see on the next page are The Art of cooking series byCarl Kleiner in collaboration with Eric Severin & Evelina Bratell for IKEA, and made possible by Forsman & Bodenfors. They are mesmerizing and amazing! An awesome follow up to the amazing HEMBAKAT ÄR BÄST cookbook (which still has some of the most incredible recipe photography i’ve laid eyes on). But anyhow ~ TO the videos on the next page!!!
There is a trend of impressive projection advertising going on in Germany ~ through both Mercedes-Benz and BMW. I love that both are not simply about being larger than life, but about eco-friendliness (in the case of BMW, the projections are mainly powered by wind energy) and environmentally aware (the Mercedes one helps you SEE through walls, at bikers, skateboards, and unexpected things coming around the corner) ~ both make fascinating and beautiful uses of the spaces around them. AND! Of course, videos of each on the next page to see them in action!
These ads will make you want to go on an adventure, learn a new language, explore new foods, make new friends, fall in love… with a city, a person, a whole new life… Absolutely stunning typographically happy advertisements set to fun music showing you how to LIVE THE LANGUAGE ~ EF Language School style. I haven’t been able to get them out of my head since i first found them on Wanken. These videos are Directed by Gustav Johansson, D.P: Niklas Johansson, fsf, Typography: Albin Holmqvist, Music: Magnus Lidehäll, and Produced at Camp David. Go get lost in Paris, Barcelona, London, and Beijing on the next page…
“It’s a 60’s post modern gingerbread house. Although I hesitate to call it a house… It’s more of a Palazzo.” And then i can’t help giggling. And then once i stop… can’t help but note what an awesome gingerbread palazzo that is! The whole Acura Season for Reason ad campaign by RP& is pretty cute ~ though there’s a tiny part of me that wants the ridiculousness they mock in the ads more than reason! See the chestnut roaster and the awesome xmas tree/live reindeer/etc, as well as the Gingerbread Palazzo ad on the next page!
The Saatchi & Saatchi LA xmas email came out yesterday, and this year they are “giving back by making donations to three nonprofit charities on your behalf: The Amanda Foundation, Free Arts for Abused Children and New Directions“… and then they announced NOG PONG! Exactly what it sounds like, only it’s always our turn, and they get to do all the eggnog drinking…
Teaming up with Deep Local (yup, our new favorite people from Project Reindeer, etc) - “Nogbot started as an off-the-shelf ping-pong practice machine. In one weekend, we reverse engineered the machine and replaced its guts with our own wiring and microcontroller. The new microcontroller allowed us to programmatically control the motors, switches and servos to do our bidding. We created a web-based API to communicate with Nogbot allowing an external program to fire balls at different speeds and directions.” Awesome, right? Well they’ve also shared some pics of what the NogBot looks like! (He’s your real world arm launching those balls as you click from behind your monitor.) As well as videos of the game in action, and the making of! Check it all out on the next page… love these projects that really pull the digital and physical closer in such playful ways!
So many great inspiring ads and videos this week! The Conan O’Brien Amex Ads ares are just incredible. From a design and travel perspective, they are such a nice look at a culture and an artisanal skill. First there was “Curtain” ad shot in India, where in about a minute you get to see exactly how cloth is made and dyed… in the follow up, we’re brought to Italy, and Conan blows the glass to make the Applause sign! The obsessive attention to detail in these ads, and sharing the process… the pain of imperfection followed by the perseverance to perfect it… such a great thing to aspire to! Take a look at both adverts as well as the great Making Of videos on the next page!
I can’t even begin to tell you how giddy i am tonight. One, its 2am. Two, REINDEER! And there is an inexplicable joy when ad campaigns that i adore and would write about anyhow, are supporting NOTCOT! Firstly, let’s look at Project Reindeer minus the Gap involvement. There’s a page where you can watch the Reindeer Webcam, see their GPS tracked movements, watch fun Reindeer videos, and get to know a bit about each of the 8 reindeer in the herd as well as Zoologist, Josh, who focuses on North American Caribou… all the way out in Lake Crystal, MN. That alone is pretty awesome. Now, add the rather bizarre but interesting layer Gap has added on this. Each deer is assigned a specific deal (i.e. Emma = 40% off your purchase). Each day there is a new goal (i.e. Shortest Distance Within 24 hrs). Whichever reindeer reaches that goal, you get that discount the next day. See? A bit bizarre, yet strangely fascinating when you mix it all together?
So, inspired by Project Reindeer, I can’t help but wonder… who is this Zoologist Josh? How did they find him? Are they sponsoring his research? Is there an interesting public way advertising and academic/zoological research can come together? How can we further evolve mutually beneficial relationships of academic research, design inspiration, brands, and more… we’ve often mused over here at NOTCOT about finding ways to get more involved in that side of things. Then again, Justine, our NOTCOT.org editor who is also a research zoologist with a doctorate in animal behavior, coupled with our never ending fascination with nature and creative inspiration at NOTCOT… hmmmm. Much to think about! And who would have thought this late night ramble would be sparked by Gap? And Project Reindeer? Ok but back to the topic at hand ~ check out some screenshots on the next page of their fun simple page… as well as some of the absurdly amusing video bios of the various reindeer!
p.s. For full disclosure, this isn’t a sponsored post. Just something that i discovered because they are supporting NOTCOT, and was such a fun concept, i would have written about it anyhow! I guess it’s a perfect fit!
UPDATE: Project Reindeer is a Gap/AKQA project by Deep Local, the awesome post-digital shop that helps brands create remarkable experiences that bridge the online and physical worlds, who also did the awesome Saatchi LA NogPong!
Spotted this stunner of a new ad from Audi at the always awesome Stash ~ “Imagination Meets Engineering” advert for the new Audi A7 Sportback. It’s like an xray kaleidoscope of nature meets engineering madness that is absolutely mesmerizingly set to Basement Jaxx’s ‘Dracula’. I just watched it a few times over! See the video on the next page, as well as screenshots of some of my favorite moments.
Love these french ads for Martell XO that i ran into on I Believe in Adv. Such a fun concept to show that it’s “The same pleasure since 1715”, having the more modern day scene reflect the world in the painting from the 1700s! I supposed the question is did they take it too far? or not far enough? Part of my wishes in the paintings, there would be a painting of an even OLDER time with the same scenario inside… or that the dresses and suites were matching in color… though that might just be because of the girl in the pink dress matching… and a guy in a red suit might be a bit much! See the second ad, as well as close ups of the paintings on the next page!