Sometimes the best art is locked away INSIDE TBWA\Chiat\Day! So, i’ve shown you their studios before, and you just saw their 5353 Music Art Fest ~ well, while i was there, popped inside again, and their latest internal art exhibit is awesome! Freerunning captured in action and printed larger than life all around their communal areas… only thing that could be cooler would be watching the LA based Team Tempest freerunners bouncing off the surfboard bar, gargoyle, fish tank, shipping containers and more!
And since i was a bit ignorant, just read up a bit on the difference between Freerunning and Parkour - according to wikipedia - “Parkour as a discipline emphasizes efficiency, whilst free running embodies complete freedom of movement — and includes many acrobatic maneuvers. Although the two are often physically similar, the mindsets of each are vastly different.” Watching some Tempest TV, it definitely look like an incredibly athletic art form that feels like urban tumbling/dancing at times! Mesmerizing to say the least ~ and apparently you check out Team Tempest at UCLA every saturdat at 11am!
For now ~ check out more pics of the exhibit up at TBWA\Chiat\Day on the next page!
UPDATE! The stunning photography in these prints are by people/dramatic sports photog, Andy Batt!
Such a fun way to spend the day before hopping on the LAX-CDG flight ~ TBWA\Chiat\LA 5353 Music Art Fest ~ an evolution of what was once a company wide picnic, this year TBWA\Chiat\Day threw a party in their parking lot celebrating their team, art, and music accompanied by food trucks (Kogi and Greasy Weiner) and an Ice Cream Sandwich Bar! The music was quite the line up with performances by Black Rebel Motorcycle Club, Fool’s Gold, Fitz and the Tantrums, and Local Natives. Then there was the art ~ nice idea to have an art show featuring non work pieces by TBWA\Chiat\Day employees, many of which don’t necessarily even work in the creative side! The beer was flowing, the dunk tank was splashing, the music was blasting, and everyone seemed to be having a great time as they popped in and out of the building ~ i guess the only downside (or upside?) to having this year’s event in the parking lot versus offsite, you can hang out AND still work at the same time! Huge thanks to the folks at TBWA\Chiat\Day for inviting me in, honored to have made the “friends of…” list! Check out the fun scene from the top of the parking garage, the giant chicken sculpture that farts bubbles, the pixelated bike, the burnt golf balls and more on the next page!
Gucci’s latest ad just dropped ~ and it’s stunning! Even frame by frame, its incredibly beautiful ~ and unmistakeably Frank Miller! With a Metropolis/Gotham style… mind blowing vintage jag/city scenes… heels to die for… it stars Evan Rachel Wood and Chris Evans and Gucci Guilty “the new fragrance for her” with soundtrack by Friendly Fires. It’s really stunning, i think i just watched it a half dozen times… see the new ad as well as my favorite frames on the next page!
you won’t be able to stop drooling over the 1953 Jaguar C-Type or those sky high stilettos…
A bit ad happy lately ~ so many inspiring, creative ads lately! Latest are these new Blank Canvases ads from American Express for their Zync Card! Lovely idea that ANYTHING can be a blank canvas ~ opening things up to unlimited possibilities ~ particularly in art, music, food, and fashion! And the three spots have different musicians… so see the spots from The Passion Pit, The Antlers, and Andrew Bird on the next page!
You’d think it’d be hard to top the “I’m on a horse” he’s the man our man could smell like ad. You’d think most wouldn’t even try. But leave it to Weiden + Kennedy to take it above and beyond and still have us in stitches laughing so hard. Who doesn’t love a bubble bath foam axe and birds? From t-shirts, to new ads, to hilarious online ad takeovers (that even make me a little jealous we’re not running them here!), and fun graphic design we’re loving on the sites too… See the new ads and more on the next page.
We’re down to Spain vs Netherlands already in the World Cup finals! And before it’s all over ~ you have to check out Nike’s installation in the atrium of the Carlton Centre in Johannesburg. Meet Ball Man! A giant 21 meter high footballer made from 5,500 suspended skills balls and weighing more than 4.5 tons. Developed using a 3-D image of an athlete and then aligning each of the balls individually, which are strung together by over 10 kilometers of wire from the ceiling. Additionally, it incorporates some of Nike’s latest products (National Team Kits and Nike Elite Series). While we’ve been seeing a trend in individually suspended weights, etc. to create incredible 3d sculptures that become far more than a sum of their parts from afar… this installation certainly takes the scale to a whole new level!
Nike definitely gets bonus points for thinking beyond the installation ~ each of the 5,500 balls will be given to local community programs after the tournament! Such a nice gesture, i wonder if they recipients will be able to tell which one of Ball Man’s balls they receive? Pics and video on the next page!
Silly as it sounds, sometimes running an ad on NOTCOT may be one of the best ways to get my attention (not surprising when you think about how much time i spend on the sites daily!) ~ latest one to really suck me in? These new Jeep Grand Cherokee 2011 ads! I’ve always been a sucker for bold, concise text though… and they are fun and inspirational! And so pro-making things and living your life! And from there, i ended up on the Jeep page and the Manifesto video just pulls you right in. A nice reminder of American design/manufacturing… and a fun morning kick off video!
Also fun? The design videos about the making of Jeeps, and seeing old video footage of how they used to design cut in with the design processes of today! See more videos and visuals on the next page!
RPA: Rubin Postaer and Associates ~ ad agencies always seem to have so much FUN with their office spaces! Remember the Sainty + David Whittle at rp& (of RPA) post? With the amazing art adorning their walls? Well, here’s a peek at the rest of the RPA offices! My favorite part is definitely the adorable original Honda Civic ~ their first account back in ‘79! What’s especially fun, is to see so many props from their various adverts in real life! From the SoyJoy tree, to “I Pinch” Crab, and more honda campaigns i’m sure you’ll remember when seeing the pics! Also fun, they are full of passion and creativity ~ and character! My favorite tradition they shared ~ on “birthdays” (anniversaries of being at RPA!) everyone signs pieces of paper with drawn candles ~ you can see a picture of one showing Gerry Rubin’s in his office… awesome to see how many candles there are! Also worth a read ~ love this article in Smart Business from 2007 about Gerry Rubin’s philosophies on the importance of nurturing your corporate culture! Anyhow, take a little walk through some of the highlights of the world of RPA in Santa Monica, CA (including their Club RPA bar…) on the next page!
Largest LED screens popped up in Johannesburg (half as big as a football pitch!) displaying user contributed Facebook msgs, Mxit msgs (local South African social network), QQ msgs (Chinese social network) and Tweets in support of their favorite player(s) from the World Cup! Nike Football has definitely gone all out on this social experiment, blending the contributions of fans across the world to share their voice all the way in South Africa! The messages will appear across the LED screen which triggers an animation of the player mentioned. The user is then pinged back with a photo of their headline on the Life Center. The Life Center is 30 stories tall and 138 meters high, making it the fourth tallest in Johannesburg. Surrounded by 90m tall images of Cristiano Ronaldo and Robinho, this interactive LED screen allows sports fans around the world to write their own headlines and light up the Johannesburg skyline, even if only for a few moments. A really fun and larger than life execution to bring the world closer together… take a peek at video, pics and more on the next page!
Feeling a bit nostalgic today, cleaning up old pictures and posts that fell through the cracks, wanted to share these little Tiger Balm toy/marketing prototypes my grandfather made that surfaced last time i was in Singapore. So adorable and made of wood, couldn’t help snapping a bunch of pics to remember them by! So sad one of them lost an ear! And some of the springs got a bit wonky… and check out the super cute blue toes! More details on the next page…
On fun exciting new things ~ in the midst of this travel fest ~ Adobe Creative Suite 5 is coming!!! And Linhchi and i have been super thrilled to get an early sneak peek at it to play with in order to spice things up for the week (maybe longer, we’ll see how it feels!) So to celebrate Milan Design Week and the fun new features of CS5 ~ we went for a splash of color, some water colored goodness, and GOOGLY EYES! That, yes, totally move and follow you around and stuff… you’ll see… they should be popping up as house ads around the sites! And the new tags are filled with links to some of my favorite furniture features of the past… and i absolutely LOVE how CS5 + Linhchi + NOTCOT photos = pretty painting styled imagery! So for more on before and afters, take a peek at the next page!
Also ~ this little project is part of the Adobe Creative Suite 5 launch campaign across the web, and i’m apparently also going to be a judge on the 5 weeks of 5 Competition Hosted by Adobe running over at Behance! The public link for the contest doesn’t seem to be up yet, but i’ll update this when there’s more info!
Had the pleasure of visiting ad agency, RPA, to see a friend today ~ and amidst the creative spaces, and many pics i couldn’t resist taking, firstly, i have to share their murals in the Acura team’s office that have inspired me to want to take a sharpie to my white walls… Jump over to the next page to see how beautiful these murals by Sainty and David Whittle are on the next page!!! Apparently they made these murals in the rp& offices (a division of RPA) while working with them on the insane Acura RDX advertisement where they spent 10 days on 1 wall with 17 painters and used 455 gallons of paint… to make a hand painted 30 second animated spot. WOW. So check out the close ups of the murals, as well as the actual ad spot and the making of! Beautiful stuff!
love that they are rp& ~ part of me wishes they were secretly behind The Ampersand blog! Or at least ON it more!
Oh, W+K Studio Goodness ~ you guys are SO sweet, and awesomely inspiring. On fun surprises to come home to after the latest round of travels ~ firstly, how adorable is it that they made the envelope pattern align perfectly? I almost felt bad to pull the envelope off to read the card… but luckily i did, since i couldn’t stop smiling once i saw all the many fun signatures and notes within!!!
SO ~ here we have the unboxing/close up look of the incredible, hand screened (with love!), limited edition of 75 (but only 50 for sale here) 2010 Goodness Calendar… this is lucky number 37! Other than beautiful graphics, i love the note on the back… and that its a calendar that runs from Feb 2010 - Jan 2011… and i totally agree with them, i often forget i need calendars around until well into january, so why not offset it a little? It’s still totally useful!
It’s pretty mind blowing what some artists manage to do with nothing but a pile of red bull cans! I know i’ve been a bit slow in updating the tags recently ~ time flies! So i’m super excited that NOTCOT Advertiser, Red Bull, was game to let me showcase my favorites from the previous Red Bull: Art of the Can winners in the tags for a few weeks! Also, entries are now open for the next round of the Red Bull: Art of the Can contest, so if you think you have what it takes, definitely get chugging the red bulls and designing/building away, then enter! Now for a bit more inspiration, look at a few close up detail shots of some of my favorites on the next page… i can’t even imagine how they did some of these!
“I’m on a horse.” Hahaha. Ok, i’m sorry, i’ve been watching this one over and over for days and sharing it with people and it just cracks me up every time. So just in case you haven’t already seen the Old Spice “The Man Your Man Could Smell Like” ad… watch it above. If you have? Watch it again!
Now even more fascinating, i love the interview embedded after the jump where “Leo Laporte interviews Craig Allen and Eric Kallman of Wieden + Kennedy to find out how Old Spice “The Man Your Man Could Smell Like” was made.” ~ And it just gets MORE amazing. They did it in practically one shot on a 3 day shoot… building half a boat on the beach at the waters edge ~ having a shower set that gets crane lifted away ~ and as he sits down on a mechanism that rolls him onto a real horse! The only CG stuff ~ they painted out the device… and they superimposed the overflowing diamonds that were coming out of a fake hand…
you can even find the actor, Isaiah Mustafa, on twitter and imdb.
Fresh in from Artecnica, the latest in their Design W/ Conscience program with MAL / Media Arts Lab part of TBWA\, Artecnica to find designer solutions to recycling their large format billboards. Remember their Artecnica + TBWA\ Recycled Stretch Bag? Well, these new Laptop Cases are lined with black neoprene to add softness and protection to the case, and come in 13” and 15” sizes. See more images of the case on the next page.
On unexpected gifts that made me LOL and people who’ve helped me navigate the fun intersection between design, advertising, business, online media, and more ~ Chas ran off to India for the holidays (surprisingly, not to find himself, like others i know have been) ~ as advisor and old friend of NOTCOT ~ i asked him to show me some awesome design from india ~ leave it to an ad man to find a way to mix his passion and mine ~ i was gifted with this book (and lots of pictures of india! including ads of india! But also the beautiful found throughout on his adventures.) But back to the book: Welcome To Advertising Now Get Lost by Omkar Sane. The book cover cracked me up. The idea that it had so many playful illustrations throughout was great as well. And if you read it ~ it’s a playful look at the world of ad agencies in india… from the creative directors to the art directors to the clients to the pitches and more… perhaps a lot of it is similar to how it works here. And amidst making a mockery of much of the process (filled with local references), it’s pretty funny, and an amusing perspective on how things work. And as creatives who may either live in a similar world, or tap in to it regularly ~ you’ve got to take a peek at some of the illustrations inside by Aindri Chakraborty on the next page.
Merry Christmas ~ it’s been quite the branded animal holiday season for crazy packages here at NOTCOT this year, and as that “last day before christmas” delivery chaos kicked in, the most beautiful and mysterious box arrived from White Rabbit Inc. (via Fallon and Syfy) ~ you know, that special recon team that the Queen of Hearts has? With the fun microsites and awesome Alice mini series? So now i can BE part of that crazy team, and run around as a White Rabbit too!!! Check out my new latex rabbit head? I must admit its a little freaky up close, but i can’t stop poking at it. Also what better gift to receive than vials of Clear Conscience, Hope, Reassurance, Flying High, Desire, and Serenity to ring in the new decade? One can only dream that they’d perform as labeled if sipped ~ but the fun little legal note warns me otherwise. Just in case. Imagine if it were as easy as it is in Wonderland? Where the Queen lures (ok, traps) humans from our world into her casino, only to pull raw emotions out of them and through their feet to create essences for bottling by the Wonderland Tea Shop ~ they are afterall “Tea for the soul, from the soul.” So take a peek on the next page for a full unboxing as well as some Rabbit-Penguin shots…
They’re heeeeeeere!!! Meet the Puma Penguin Army that arrived yesterday. Sorry i lost a few hours of my day yesterday to unpacking the fort of 20 massive boxes that showed up. And then carefully pulling out each of its foamy filled box… only a few casualties. 1 poor orange guy totally shattered (we’ll consider him a sacrifice in the name of science to see what’s inside a Puma Penguin)… one green guy lost a foot (don’t worry he’s being superglued as you read)… another orange guy has a special sunburst like color fade with a cracked neck (watching him carefully to make sure not to snap his head off!).
PUMA - i just have to say, you guys are amazing. Like, best christmas present ever amazing. THANK YOU! Now that being said ~ go see the many photos of where i first spotted these guys, how they arrived, and just how fun they are en masse. Now the question is, what to do with them???
So you've seen the Day In The Life of the White Rabbit so far... well, here is more of the campaign that Fallon has put together for Syfy. This is one of those posts that took me a while to figure out how/what to show you because while i love each part individually, conceptually all together its fun to see how this one crosses in and out of online, tech, and real world! See if you can follow it all...
1. 50 Real human Rabbits run around NYC
2. Real human rabbits disappear and a huge building sized projection shows the rabbits climbing the wall...
3. Rabbit projections and real rabbits continue to run around NYC prompting people to "FOLLOW ME" which of course means twitter... and real life... (nice use of alice in wonderland meets twitter, fallon.)
4. On the twitter account you can find the link to The White Rabbit Inc, a detective agency of course. The man-rabbit is there again teasing you to follow.
5. Clicking him takes you to Wonderland Tea Shop, where he causes some havoc and teases you to follow once again.
6. Now you end up at the Happy Hearts Casino, faced with an eerie Kathy Bates Queen of Hearts backed by some show girls... and he escapes again, waiting for you to follow.
7. Where you finally land at Syfy's Alice.
Oh, but wait, that's not all... Also fascinating, Kay jewelers is sponsoring the miniseries, and they've done even MORE silliness to integrate with them... There is also Alice's Jewelry Box, where you essentially click on each of the Kay jewelry pieces to get to the "fabled Stone of Wonderland" ring of Alice's, which then lets you see concept art for the film...
I can't help but wonder, what's next? Where can i get a Rabbit mask? Will the miniseries live up to the campaign? There is so much talk these days of ways to integrate social media, ways to use twitter, how to innovate on really engaging people (in both real and online worlds) for campaigns... and i'm loving what Fallon and Syfy have pulled off with this one. With so many ideas floating around, they've definitely taken it further than most would expect, and it feels like everyone has had a blast doing it! So take a peek to see the different parts of this campaign (and a fun video too!) on the next page!
Did you see him running around last night? Love this video of the projection of the White Rabbit running through NYC… Fallon has really gone all out with a Syfy for their latest flick, Alice! (Can’t wait to check it out on sunday)… before i share more of the campaign, check out more pics!
Or perhaps some of you in NYC even saw him running around today? Before i even begin to show you what else i’ve found, let’s just take a look at these really fun and surreal pics of a day in the life of the White Rabbit… See pics of the White Rabbit/s doing everything from sitting in the office, to photocopying, to doing the crossword, to ice skating… and more! on the next page.
So that sudden redeye from SF to NY (you know, the one that left my poor new carnivorous plants hanging out in my car in SFO somewhere) it is for the Dyson Air Multiplier Fan launch ~ and just between you and i, it took everything inside me not to get all fan girl while meeting James Dyson, and he was so incredibly nice (smart too of course!). But while i have lots of pics of the launch as well as the fans themselves... first things first ~ how adorable is the press kit? Stunning, sleek little brushed stainless usb key on a wire keychain attached to a book describing how not to waste those OLD fan blades that are now being rendered obsolete? (nearly?) ~ So, had to share with you "The demise of the buffetting blade: 20 Uses for the old buffetting blade" and adorably cheeky little book, my quick hotel shots may not fully do it justice, but you'll get the idea, and perhaps a quick giggle too. So flip through the details with me on the next page...
Mmmm, who doesn't love surprise packages in brown paper tied up with string? This latest mysterious piece of mail comes from the very awesome folks at W+K teasing me about their new ARG (Alternative Reality Game), Levis Go Forth, that just launched yesterday! (You twitter followers will recall i gave you a heads up when we were 20 min from the start!) SO what is it? Well, you'll have to take a peek into the package on the next page... but from what i can gather we have the opportunity to win G.O. Fourth's fortune of $100,000. Mixing part story, part scavenger hunt adventure, and part puzzle game ~ between online, word of mouth, real world events and more layered across the country and internet ~ we're currently in Phase Two of this adventure where the Online intersects with Reality... Phase Three is all about the Real World... and in Nov the final phase will narrow things down to 100 finalists to solve the final puzzle... SO, game on? See what was in the mysterious envelope on the next page!
Oh, BMW. Haha. Nothing like a hilarious new video from BMW, for BMW.tv, which manages to poke fun at Audi while simultaneously making you giggle and inspire you to want to leap into your car as you take off for work this monday morning. While their first Jump For Joy video launched two days ago ~ its the twist that got added in this latest version that will really make you gasp... then giggle. Watch it on the next page!
On inspirational spaces ~ and that very odd feeling of wishing i had a huge office filled with creatives to hang out and play with (not that you kids here on the internet aren't fun!) ~ who knew that answering a random email/twitter would lead to having such an inspiring lunch over at TBWA\Chiat\Day, and getting a chance to explore their VERY fun office space over in Playa Del Rey? I suddenly have the hankering to break out the vinyl cutter and fill unexpected spots with giant quotes... play with designing guest stickers (for people entering the house/office???)... spray painting giant logos out on the floor of the patio... build a BAR out of surfboards... and so much more silliness... It was really incredible to be in a place that so clearly prioritized creativity and the generation of fun ideas. Don't get me wrong, i've always loved advertising, and i REALLY love the visual and innovative sides... but recently as i've learned about advertising on the web, i've gotten to see the less fun side of it (negotiations, accounts, ideas that get devolved until unrecognizable - as well as incredible ones of course!)... I guess you could say it was fun to have that moment of "ooooh so THIS is where my crazy campaigns and banner ads come from"... and just so nice to connect with real people behind the artwork, ideas, and campaigns.
SO ~ take a peek inside TBWA\Chiat\Day, the incredible land of ad legend, Lee Clow... tons of pics on the next page!
p.s. Huge thanks to all the TBWA\Chiat\Day-ers who knew NOTCOT ~ it's such an honor to hear the sites help keep you inspired! And i'm not kidding about being curious to see what else you find out there that i miss!