Mmmm, who doesn't love surprise packages in brown paper tied up with string? This latest mysterious piece of mail comes from the very awesome folks at W+K teasing me about their new ARG (Alternative Reality Game), Levis Go Forth, that just launched yesterday! (You twitter followers will recall i gave you a heads up when we were 20 min from the start!) SO what is it? Well, you'll have to take a peek into the package on the next page... but from what i can gather we have the opportunity to win G.O. Fourth's fortune of $100,000. Mixing part story, part scavenger hunt adventure, and part puzzle game ~ between online, word of mouth, real world events and more layered across the country and internet ~ we're currently in Phase Two of this adventure where the Online intersects with Reality... Phase Three is all about the Real World... and in Nov the final phase will narrow things down to 100 finalists to solve the final puzzle... SO, game on? See what was in the mysterious envelope on the next page!
Entries tagged with: advertising
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Oh, BMW. Haha. Nothing like a hilarious new video from BMW, for BMW.tv, which manages to poke fun at Audi while simultaneously making you giggle and inspire you to want to leap into your car as you take off for work this monday morning. While their first Jump For Joy video launched two days ago ~ its the twist that got added in this latest version that will really make you gasp... then giggle. Watch it on the next page!
On inspirational spaces ~ and that very odd feeling of wishing i had a huge office filled with creatives to hang out and play with (not that you kids here on the internet aren't fun!) ~ who knew that answering a random email/twitter would lead to having such an inspiring lunch over at TBWA\Chiat\Day, and getting a chance to explore their VERY fun office space over in Playa Del Rey? I suddenly have the hankering to break out the vinyl cutter and fill unexpected spots with giant quotes... play with designing guest stickers (for people entering the house/office???)... spray painting giant logos out on the floor of the patio... build a BAR out of surfboards... and so much more silliness... It was really incredible to be in a place that so clearly prioritized creativity and the generation of fun ideas. Don't get me wrong, i've always loved advertising, and i REALLY love the visual and innovative sides... but recently as i've learned about advertising on the web, i've gotten to see the less fun side of it (negotiations, accounts, ideas that get devolved until unrecognizable - as well as incredible ones of course!)... I guess you could say it was fun to have that moment of "ooooh so THIS is where my crazy campaigns and banner ads come from"... and just so nice to connect with real people behind the artwork, ideas, and campaigns.
SO ~ take a peek inside TBWA\Chiat\Day, the incredible land of ad legend, Lee Clow... tons of pics on the next page!
p.s. Huge thanks to all the TBWA\Chiat\Day-ers who knew NOTCOT ~ it's such an honor to hear the sites help keep you inspired! And i'm not kidding about being curious to see what else you find out there that i miss!
There's something so fun about the juxtaposition of animation running around the real world ~ adorable campaign by the Swedish Tourism board aimed at brits - Dave Goes To Skåne. When i first saw this over at CPLuv i had to go watch them all! Dave is a cheeky cartoon londoner running around mouthing off in some gorgeous swedish spots ~ and you cant help but laugh, then wish you too were lying on the beach, or climbing about designer goodness in the woods... see the 4 videos on the next page!
I can't even remember the last time a piece of mail made me literally JUMP (and yes, maybe shriek slightly...) - and please do NOT take this as a challenge! But i was however intrigued enough to share this super simple design with you ~ complete with video so you can experience it too. Nissan Cube - well done. You got me. As much as i hate cubist cars, this is just too fun a use of paper and rubberbands not to share... so check out video and pics on the next page!
So i'm in San Diego ~ wandering the gaslamp district, and for the first time i'm actually STAYING in the gaslamp (i've lived in sd for years in so many different places, but never really stayed downtown much)... and as soon as i was cruising towards the convention center white picket fences caught my eye ~ then i saw the big Cafe Diem sign! (Yes! the fictitious Eureka cafe) And cardboard cutouts of the Eureka cast! And huge Syfy logos.... and had to swing back over. (Unfortunately the Cafe Diem main sign had JUST fallen over when i got back with a camera, so perhaps an update with that later!)
So as far as marketing/sponsorship opportunities go ~ i'm impressed! Last year there was a Eureka ice cream truck ~ and this year they really stepped up the food serving idea and took over a cafe across from the convention center. The branding is impeccable as expected... from the picket fence, to the signage, to the purple gumballs, to the backs of all the counter seats, coasters, and more... and brilliant idea as far as fun places to have Syfy meetings? Or meet for drinks? or have parties? And talk about a captive audience, it's still a fully functioning cafe... Love the versatility of branding a full service space. Take a peek at more pics on the next page!
What's next? Will we get to explore a life sized S.A.R.A.H?
Just got home and ended up playing way too much Rock Band tonight ~ so as tired as my body might be, my mind was inspired to show you this awesome limited edition MWM Graphics Rock Band Guitar that i've been meaning to post! Before we get into looking at how sweet this guitar is... lets get all the complicated collaborations and brands out of the way ~ this Geometric Funk XBOX 360 Rock Band Guitar was created by MWM Graphics, which is Matt W. Moore, for Pepsi Rock Band 2009 to promote the Pepsi/Yahoo/Harmonix/MTV Drink Up, Rock Out promotion! Basically, gamers can submit their own Rock Band music videos for a chance to win a MTV Video Music Award Moonman, as well as other great Rock Band prizes under the caps of Pepsi bottles everywhere! I just got distracted midway through post writing while watching a bunch of the videos, some are pretty hilarious - here, check this one out.
ANYHOW, beyond the pretty fun campaign going on (i think you have till Sept to rock out and make a fun music video!) ~ stepping back and checking it out ~ i just love that this is art + video games + music + UGC + ad campaign. It's so fun to see the graphic stylings of favorites like MWM Graphics on a Rock Band fender guitar! I must say the number of brands you can tie into this whole endeavor is hurting my head slightly ~ but that aside ~ could the rock band guitar be the new tshirt/skateboard to customize for artists? Check out more pics of this gorgeous collaboration on the next page ~ as well as some screenshots of the campaign (i'm liking the site design!).
Ooooh a behind the scenes look at the work of Florence Deygas for Veuve Clicquot. Deygas is also the creator of the adorable Caprino & Peperone, those two doggies that are the Colette mascots!!! I love the beauty and simplicity of her brushstroke paintings ~ and it's no surprise that she's collaborated with Veuve Clicquot so many times. (Here's a peek at an installation video she did with them in 2007 ~ where her work looks nearly like lipstick on floor to ceiling windows illustrating the skyline below... See the video!) She has also collaborated with brands such as Fendi, Yves Sain Laurent, Nokia, Vogue and Lacoste.
I was initially torn to have so many Veuve Clicquot related postings back to back ~ but realized i feel like i've found a kindred spirit in the VC brand ~ and their collaborations and support of incredible artists and designers consistently has proven incredibly inspiring time and time again. As far as brands go, i suppose i'd love to have NOTCOT take a similar route someday, finding new ways to not only help share incredible works we discover, but also help inspire, support, and collaborate with artists and designers we love! But until then... click through to the next page and see more of this latest collaboration between Florence Deygas and Veuve Clicquot, as well as a peek at the artist at work!
Samsung has their new LED TVs out ~ you've probably seen the ads just starting here at NOTCOT, and i have a new surprise to show you related to that soon (more to come when i can share!)... but all you need to know for now is that Linhchi and i have been closely getting to know the hummingbird in their ads the last week, and i kind of love it, even as much as it spreads quickly from tv ads to our online ads to magazine spreads and more... I just spotted the advert at FEED and they highlighted that the CG was produced by NY based 1st Ave Machine who has done some very awesome work worth checking out. So, happy saturday, and enjoy this gorgeous CG spot ~ its like a crazy iridescent hummingbird with insect like wings and a mesmerizingly drippy gooey quetzal like tail?
People are always asking me what ads i wish i had on NOTCOT ~ well... this latest campaign from Puma and Foot Locker: "Foot Locker Unlocked - Puma Archive" TOTALLY fits! I was so jealous of Gizmodo when i saw these! The typography is just so so awesome! See more screenshots on the next page ~ including the fun giz placements ~ and if you know who made these, leave a comment!
Now you've seen Coraline Box #21... So, where are all of those other 50 Coraline boxes? And what is inside them? What else are people finding around the internet? Around their neighborhood shops and on buildings? I have been fascinated exploring them all for the last few hours, so i've rounded up previews of all of those i've found so far on the next page... and really they are just teasers, explore the many links to see what all these incredible designed boxes hold!
Have you been following the crafty animation filled horror-fairytale based on the Neil Gaiman book, Coraline, that is taking the internet by storm? Well, taking the internet on both digitally (the Coraline site is pretty mind-blowing to explore being filled with secrets all around as well as goodies like videos, posters, downloads and more) and via snail mail with some very very awesome packages landing at the doorsteps of 50 of the Laika Animation Studio's favorite blogs, and then even more paper wrapped packages from your "Other Mother" to other sites as well... Is it no wonder that a studio founded by Phil Knight (co-founder and Chairman of Nike) and based in Portland, Oregon, is creating a mastermind campaign creating incredible one off pieces, as well as mysterious surprises throughout the world? From these 50 boxes, to mysterious button keys appearing in various shops and hanging from abandoned buildings... Well, before i share with you my last few hours of scouring the net with curiosity...
Of those 50 boxes circulating... i'm honored to share Coraline Box #21/50 which arrived while i was in Vegas the last few days... in it, you'll see an assortment of wigs from the "other" father, the real father, and Coraline herself... It's packaging as art, props as marketing, pieces of the animation process as education... all in all its brilliant, playful, personalized, and the whole search throughout the world and internet to find out more is invigoratingly engaging! So without further ado, see the gallery of images of Box #21 on the next page (as well as other goodies of course!)...
Hi. So. I don't even know where to start right now, in a nutshell ~ who was i kidding (maybe pretty much myself) that i would be able to work during an the all day FM Conversational Marketing Summit that our Federated Media family is putting on? I think i've been running around since early this morning - all day through the summit, getting to know the advertising/marketing world, meeting the people behind the campaigns we love and admire, then drinks... then dinner... then... well finally home to linhchi's at like 12:30? Only to supposedly be up and do it again tomorrow? And be on a panel at 2?
Well you know me. I'm about to pass out (and sorry this post is a bit ramblier than usual, SO tired) ~ but i had to find SOMETHING to post and share with you! It just feels too wrong to be running around chatting with people who love our sites, and not post to do so! So, for anyone at the summit, yes, that was me... in the grass outside the cocktail reception, in that perfect sunset lighting, sprawled across the grass in a little black dress shooting pictures of our new macbook pro and macbook that dan and i might have ducked out of an afternoon session to run over to the marina to pick up. And while i am embarrassed to say that i have not actually booted either machine yet, and may not get to do the inaugural booting/transferring/notcot loading until AFTER tomorrow (how wrong is that?)... i did take a bunch of pics of the packaging and details in the grass in the presidio before getting back to "work" ~ meeting some incredibly insightful agency creatives, marketers, sales people that i've probably swapped far too much email with. So, take a peek at the pics on the next page, and more to come after i try to survive tomorrow...
For those at the CM Summit, come say hi at the 2pm panel i'm on? I'm so nervous! And for those not here ~ one of my biggest goals here as a publisher, is to get to know some of the people behind the ads and campaigns, and ultimately see what it will take to turn advertising on NOTCOT into as much fun as the content (really, we all know there's no excuse for ugly, useless creative) ~ and how we can convince advertisers to support what the readers want to see more of! (On one thing i can leak... sounds like a really exciting competition with Adobe for CS4 is in the works, so get those creative juices flowing! And it just shipped today! I totally spaced on getting a copy while i was at the apple store...) As readers, any and all ideas you have on what you'd love to see more of ~ please leave a comment and i'll do what i can to make it happen.
When an email comes that says "Think Issac Asimov meets the Jetsons" ~ you can't not click on it. And good thing i did, because the crew at AB5TRAX just sent over their brand new ad spot Hello George, an incredibly moving, beautiful, futuristic animation where George Jetson's car in a briefcase is... a Toyota Prius!
Here's what Hunter Woo mentioned in the email, "It was designed, conceived and created all inhouse, we built the 3D in Maya , and modeled the world from real pictures of the earth
from space... I thought it might be a fitting tribute / theme for the other posts dealing with views from space up now."
See still from the ad on the next page, and watch Hello George here in full sized mode!
Browsing The Dieline just reminded me about the Absolut Los Angeles launch which happened a few days ago when we were in San Diego... (and remember the massive sponsorship Absolut gave the walk of fame? and the uproar?) and i must admit it's kind of exciting to have my home city have an Absolut of its own. The flavor is Acai, Acerola, Pomegranate, and Blueberry - supposedly a nod to our city's trendy, environmentally forward, and health conscious ideals... More screenshots from Absolut and recipes on the next page!
Martinis + Pop Art? How could i resist a press release that starts with "After collaborating to create an Ad Campaign for their vermouths in the late 1950's, MARTINI & ROSSI brings Warhol's iconic artwork and style back to life with a modern twist. From canvases to cocktails, MARTINI & ROSSI has embarked on a new advertising and cocktail campaign - The MARTINI Factory - aimed at redefining vermouth and the art of the aperitif. The vermouth aperitif drinking occasion, hugely popular in Europe, has yet to take hold in the U.S. market where cocktails dominate popular culture. This new campaign offers consumers an array of innovative vermouth cocktails featuring contemporary ingredients. MARTINI & ROSSI will also unveil a collection of six innovative Warhol-inspired vermouth cocktails at an invitation-only MARTINI & ROSSI Warhol Factory party - being held in NYC on August 6th - what would have been Warhol's 80th birthday."
Take a look at the original 50's and 60's advertisements by Warhol on the next page, as well as some of the new Martini Factory Drinks! With playful names like the Factory Martini, Velvet Edie, Pop Art 'Tini, Bohemian Cocktail, and more... this is certainly one of my favorite retro/present campaigns of the moment, and the merging of art + drink is such a perfect match.
Here are the 6 Martini & Rossi Factory Drinks (recipes on the next page!)
On fascinating new uses for nanotech-engraving... Adidas has launched adiThread on their "This Is Not A Jersey" site - where supporters of the New Zealand All Blacks team can get closer than ever to the players, and literally come together to form the thread of the jerseys with their names! See stills from the video, and more from the campaign below. Even go add your name to the thread at adiThread!
I'm mixed on how to feel ~ so watch it and share your opinions. Improv Everywhere ~ they get large groups together and go... take off their shirts in Abercrombie, carry DESKTOPS into Starbucks, wear blue shirts into Best Buy, and even froze time at Grand Central Station (embedded on next page in case you've missed it!)... and NOW... Taco Bell loved the concept so much, they hired Charlie Todd of Improv Everywhere to pull off the latest prank at the grand opening of the Taco Bell in Flushing. It's hilarious watching the reactions of the people (video on next page!) - and a bit sad to watch that being frozen for a few seconds, there are people who are already poking at you, eating your food, and cutting you in line! So... thoughts? I think its great to see guys like Charlie getting paid to do what they are already doing so well! And great exposure to share the fun with people who may not be up on their internet memes... and nice to have some entertaining adverts... but i'm not sure, how do you guys feel about these corporate virals?
Woohoo! Viral videos finally have better quality, are more thought out, and have great music. Ok, so i've been waiting for this day for a while, and i'm glad we've entered into that era lately... Moving along... Let's kick off this monday with the viral set of Levi's genius... First - they gave us "Guys backflipping into jeans" (SO good). Second - came "Super chill monkey does Hollywood" (I can see how it works for some people...)...
And today i'm excited to show you the third - "Guys fill their jeans with helium"! Yes, jeans, duct tape, and helium... add a dash of some awesome music (the song "YADNUS" by Chk Chk Chk)... some playful guys... toss them in downtown LA... finish off with the creatives at UnbuttonedFilms... and *poof* the perfect viral for Monday, which i suppose is in a way a backwards sunday! SO, without further ado, click to the next page to see all three vids!
well produced ridiculousness is far too fun to get me going this morning!
Firstly ~ look down to the left corner! How cute is that little orange bouncy raccoon balloon? Secondly, this is not a paying advertiser of NOTCOT, yet i put it on all my sites for free... because i'm in love with the genius of this campaign.
Orange (the mobile phone guys in the UK) are launching the "World's First Internet Balloon Race" in 6 days - and essentially it is kind of like their own stumble upon race... users register their "balloon" and they can race from site to site trying to get as "far" as possible to win a trip to Ibiza... as for where they go? Sites like this one, can register on their page and put up little balloons, so when people are racing, they go through your sites! (and who knows, some might come back later!)... SO, free advertising for the sites, which give free advertising for Orange, and fun exploring the internet for the users... AND super cute raccoon balloon flash 9 animation for me to have bouncing on my screen. On the next page, i've compiled all the info on what happens and how things work ~ and FYI my balloon is named NOTCOT, feel free to give it a boost and i'll boost you back when the race starts.
So, take note advertisers, if you make it cool enough, you'll definitely get around... and future advertisers, lets break out of the IAB ad boxes, i'd love to work with someone who wanted to sponsor the next little balloon or critter to hang out somewhere non intrusive and unexpected on our sites!
On interesting PR emails i received today, this one was pretty funny... i have no idea whether this was a contrived spot, it does seem plausible it could have been an accident, but none the less it has that Blair Witch/Cloverfield panicked "attack of the crabs!" feeling to it... and it's a fun friday video (embedded on the next page for your viewing pleasure!)... So what do you think? And does it work? Behind the scenes footage of Discovery Channel shows are definitely fascinating... this one of the Crab accident is from the Discovery Channel show, Deadliest Catch.
Ever wonder how loud your world is? Or in contrast, ever notice how nice peace and quiet is? Love this new global billboard campaign by AEG-Electrolux for Noise Awareness - so far it has popped up in London, Madrid, Berlin, Brussels, and Milan. Basically the billboard has built in decibel meters connected remotely to LED screens, so 24/7 passerbys can see the noise level... what's even more interesting is that in some cities, kids are intentionally screaming and making noise near them to watch the numbers rise... and in another case the local nightclub underneath has been taking pictures of it to prove how quiet it stays even when parties are raging inside! Oh... and the campaign is for how quiet the new AEG-Electrolux "silent" washing machines are. Check out images from the various cities below, as well as graphs of their noise levels!
With the retirement of Fidel Castro - here is a nicely timed campaign for Matusalem Rum that has launched, and there are some adorable print/tv ads worth taking a look at. While i have yet to taste this rum, these ads are working on me, because i'm definitely curious! The layered cutout, print/illustration look has totally made my day. Featured in the ads are a Fidel Castro cutout explaining why he expelled their best rum, since "The Caribbean has never seen a pirate like fidel. He stole an island and threw away the treasure away." Check out the three video ads below as well as another print ad!
I stopped suddenly while walking and HAD to photograph this ad... i kind of hoped it was a random subversive urban hack... but then i saw it in the buses, and throughout the city. This one still has the best (ok, by best i meant worst) stock photo image... and caption... "My son has ideas of his own. Obay put a stop to that... from the makers of WhyBecauseISaidSo." And the packaging design of the bottle could certainly have been done up a bit more to make it more convincing! But thanks to a submission over to NOTCOT.org on that same night about how Torontoist discovered what it was really about, the mystery was solved! See more images, the culprit behind the viral, etc after the jump!