It is amazing how good the plastic version of a steel design classic can feel… you have to sit/lift this new 111 Navy Chair is! The Emeco classic remade in a special formulation of rPET (Recycled Polyethylene Terephthalate- recycled plastic bottles) mixed with glass fiber for strength ~ where each chair contains 111 recycled plastic Coke bottles! Apparently over the last 4 years ~ Coke instigated this project, challenging Emeco designers/manufacturers to adapt the chair. While this launched in milan (frozen in a block of ice! - see pic on next page!) ~ the launch party for it at DWR NY in the meatpacking had so many fun design details, as well as lots of the chairs to sit on and play with ~ the experience had to be shared! From recycled coke glass bottle tumblers filled with rum and coke and topped off with paper straws ~ to fun graphics on walls/male models in tees/port-a-potties/coasters/pins ~ to a photobooth! And adorable bags with the Eames quote “Take your pleasure seriously.” (Words i definitely live by for NOTCOT!)… so take a peek at all the fun on the next page!

TO PAGE 2 of "111 Coke x DWR x Emeco Navy Chair"! ----->

Tags: chair - coke - dwr - events - furniture - icff - new york - recycled