Saturday marked the opening of the Venice Pop Up Park at 1021 ½ Abbot Kinney Blvd! On fun NOTlabs projects, Shawn and I had the pleasure of helping the latest 72U group (ad agency 72andSunny’s 12 week creative residency program) bring this park to life. An idea sparked at TedX Venice Beach was to turn a 1,500 sq ft dirt lot where a house once stood just off the uber-hip Abbot Kinney Blvd into a community co-working park of sorts where people can meet, collaborate, relax, have lunch, and more!
72U brought us in to lead their diverse group of 6 creatives (artists, engineers, architects, and everything in between) from around the world - who had never built something of this scale before! It has been an incredible journey the last 2.5 months… from ideation and concepting to prototyping and planning, and the final few weeks of hardcore manual labor in the hot LA sun! There is no detail they didn’t get their hands dirty with.
All their hard work has created an incredibly inviting pop up park due to their innovative FENCE! Tasked to fence in the park (it’s on private property) when closed, they found a work around to keep it feeling as open and inviting as possible to passersby by having the fence transform into tables. When open, the fence panels hinge inwards to make tables and bars. The design is further highlighted by their geometric mural that hides the table tops in plain site. Take a peek at the making of, the fence/tables, and the launch party on the next page.