Cartier is taking on love ~ and was kind enough to surprise me with a DHL package this morning with a little gift in it (more to come on that later) ~ in part announcing their new Love.Cartier site. Today i learned the story of their classic "love" bracelet - the iconic piece with the screw heads along the band - and a screwdriver to lock you in - "In the 1970's, imagination soared to new heights and any folly was possible. Cartier created the ultimate symbol of loving commitment: in the manner of handcuffs, the famous bracelet closes with a tiny screwdriver. Its humorous impudence appealed and was immediately adopted by legendary couples as a cult jewel. Love is a provocative talisman, a rallying cry for modern love, totally free from convention."

In their marketing comeback, they have created a site dedicated to love - manifested in music, art, and film. The music is nice if you're into that romantic mood setting stuff... and the art seemed a bit buggy on their flash site for me... but i was surprised that the films are what really caught my eye, and i actually sat here going through all 12 in order and loved them. The filmography is absolutely breathtaking ~ the black and whites, playful uses of light, gorgeous parisian backdrops... *swoon*... and they go through 12 tiny fragments of love stories tackling: The Declaration, Forgiveness, The Kiss, Infinite Love, Hero of Love, First Love, A Life of Love, A Loving Liaison, Love on Hold, Knowing How..., Seduction, and The Decision. Personally my favorite are First Love, Seduction, and Love on Hold - i'm sure you'll see why - if you have the time i recommend you go through them in order though, renowned director, Olivier Dahan, ends every pieces with a hint of what you see at the start of the next ~ and weaves them all together in such a beautiful way... see a few screenshots on the next page...

TO PAGE 2 of "Cartier on Love"! ----->

Tags: accessories - cartier - film - jewelry - love - luxury - paris - video