LV's War on Counterfeiting
Louis Vuitton is really fighting back against counterfeiting these days. Did you hear about how the IACC (International Anticounterfeiting Coalition), which includes brands like LV, Chanel, Abercrombie, etc, sponsored for-credit college classes on the issue? Where their PR folks were "teaching" alongside some professors? It seems to have caused quite a stir...
How about their little Canal St-eqsue set up outside the Brooklyn Museum of Art for the Murakami exhibit launch party? It is a fake set up of a fake bag seller that sells real bags. The concept itself made me laugh - and i was previously amused by the idea of putting a pop up store INSIDE the exhibit which makes it art, only its also a fully functioning store, but i think this tops it. Thank goodness for the internet allowing me to follow the linktrail from High Snobiety who got the information/pics from SuperTouch who got their pictures from the Flickr of Athelete Director, David Lam... see more of my favorites of his photos below. It is really quite a hilarious set up - notice the hand written labels below the paintings for $6000?
UPDATED - love the WWD article, "Fighting the Fakes: Louis Vuitton and Murakami Make a Show of It" on this as well!
