Wow. Here is the unboxing of the first edition of CONTAINER from ARTOMATIC. “A new publication about the nature and culture of objects — a magazine that takes the idea of varying content from different contributors beyond the standard format of a printed book.” This first issue , #1: Hot&Cold is a fascinatingly fun theme, and all the artists/contributors took varying twists on the theme in a variety of mediums! The result has been my desk covered in fascinating objects that i seem to notice new details in every time i poke at them further… and all encased in… a CONTAINER, in this case, a styrofoam mini ice chest of goodies (how appropriate?)
This first edition of CONTAINER is limited to 200, and each is individually numbered and signed by each contributor. While i’ve been fascinated by this collection for some time now, the hardest part about writing this post is how much there is in here! Truly this new publication has held my interest (and helped inspire me) far longer than most print mags which i often read through in a few minutes. And beyond what is in the box itself, the digital side is equally fascinating - there is a whole CONTAINER development tumblr, which is an AMAZING look at the random thoughts, design details, and prototypes that lead to the objects in the box now, as well as the CONTAINER blog, with even more stories! The truth is, seeing, feeling, playing with the objects is only the tip of the iceberg to these though provoking pieces. This one contains objects from Accept & Proceed, James Bridle, Daniel Eatock, Malcolm Garrett, David Hieatt, Leila Johnston, Mother, Rebecca and Mike, Nic Roope & Violetta Boxill, John V Willshire, and each piece is manufactured in the UK exclusively for this edition of CONTAINER. The unboxing definitely had that magical Christmas morning feeling, of endless wonders to unwrap, so go take a peek at the unboxing on the next page, with the assistance of the (not so small) puppy!