There is a trend of impressive projection advertising going on in Germany ~ through both Mercedes-Benz and BMW. I love that both are not simply about being larger than life, but about eco-friendliness (in the case of BMW, the projections are mainly powered by wind energy) and environmentally aware (the Mercedes one helps you SEE through walls, at bikers, skateboards, and unexpected things coming around the corner) ~ both make fascinating and beautiful uses of the spaces around them. AND! Of course, videos of each on the next page to see them in action!

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Tags: advertising - bmw - germany - green - Mercedes-Benz - projection - video

Another incredible installation at the Porsche Museum in Stuttgart (first i showed you the sliced up porsches)… I stood and watched this wall a few times over. Mesmerized. It’s a wall with the outlines of 7 models of 911s overlayed. And that is QUITE the jumble, but then the projection fills in one outline at a time, and you can watch the evolution between the models overlaid. It’s amazing… to see how things tweaked, expanded, shifted, and more over time… See the video as well as pics on the next page…

… as well as a peek at the spinning platforms of 911s and this absolutely stunning 356 on the next page!

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Tags: cars - installation - museum - porsche - projection - stuttgart - technology

I think i fell in love with the video installations of Jennifer West at the Calvin Klein Collection + LAND art event tonight… or perhaps, it’s the way people interacted with it. a large open space, multiple spastic video projections pulling you in ~ colorful, intriguing, and apparently the perfect thing to make stunning shadows as people passed in front of them. While i can’t seem to find a website for her, i did find this fun interview on Flash Art Online about these pieces! Turns out she’s a topangan! And the way she works with and physically manipulates real film fascinates me in this digital age… her love of and experimentation with abstraction and representation is beautiful! Beautiful and fun enough it certainly needed a post of its own! So take a peek at some of my favorite pics involving her projections from the night ~ as well as a video! That really gives you a good feel for the experience… i suggest playing it full screen in HD mode!

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Tags: art - calvin klein - events - installation - los angeles - projection - video

The show stealer at GLOW yesterday was hands down, Usman Haque's Primal Source. Ask anyone who went what the best thing they saw was and odds are they will say "that giant fountain projection thing".

On so many levels, this was an incredible art installation ~ a GIANT screen of water that with rear projection, set up such that the dark night sky served as the perfect backdrop for the perfectly clear visualizations - but it's not just about watching, the group interaction element was there too: a series of microphones against the fence encourage the audience to participate by screaming into them in order to directly alter the visualizations. It was the only piece that truly sucked everyone into it, and kept them there for ages. Kids of all ages were absolutely mesmerized. And yes, i admit, it was one of the first things i was drawn to, even from up at the park - and i went back multiple times in that 12 hour window... and there were ALWAYS crowds at the piece... even at 5am. See images of Usman Haque's Primal Source from all angles on the next page ~ as well as a video to give you the full effect of how awesome this was to behold in person!

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Tags: art - events - glow - processing - projection - technology - water