A Rolls Royce engineer's wife mentions that she doesn't know where to put her purse when she's in the car. Solution? A purse pop out section of the back seat complete with wings to support the width of the purse, and as soon as it senses your purse, it automatically has a piece that slides up to give it a little squeeze and hold it in place. Yes! I'm serious. There's a video on the next page to show you. And in case you are wondering, their design team is a tiny 10 person team in the UK, and the only woman is their color & trim specialist.

Ok so to backtrack a bit ~ this morning i was invited to the Rolls Royce 200EX preview in Beverly Hills. This concept car launched in Geneva and is currently making its worldwide debut city by city ~ and will go into production in 2010. While i've never quite been a Rolls kind of girl, i was impressed with the details, and it was fascinating to see and hear the design stories. So for this post, we'll focus on the details, and work out to the car and event itself through pictures on the next page...

TO PAGE 2 of "Rolls Royce 200EX Auto-adjusting Purse Holder"! ----->

Tags: car - events - luxury - prototype - rolls royce - shopping - technology