Merry Christmas ~ it’s been quite the branded animal holiday season for crazy packages here at NOTCOT this year, and as that “last day before christmas” delivery chaos kicked in, the most beautiful and mysterious box arrived from White Rabbit Inc. (via Fallon and Syfy) ~ you know, that special recon team that the Queen of Hearts has? With the fun microsites and awesome Alice mini series? So now i can BE part of that crazy team, and run around as a White Rabbit too!!! Check out my new latex rabbit head? I must admit its a little freaky up close, but i can’t stop poking at it. Also what better gift to receive than vials of Clear Conscience, Hope, Reassurance, Flying High, Desire, and Serenity to ring in the new decade? One can only dream that they’d perform as labeled if sipped ~ but the fun little legal note warns me otherwise. Just in case. Imagine if it were as easy as it is in Wonderland? Where the Queen lures (ok, traps) humans from our world into her casino, only to pull raw emotions out of them and through their feet to create essences for bottling by the Wonderland Tea Shop ~ they are afterall “Tea for the soul, from the soul.” So take a peek on the next page for a full unboxing as well as some Rabbit-Penguin shots…
So you've seen the Day In The Life of the White Rabbit so far... well, here is more of the campaign that Fallon has put together for Syfy. This is one of those posts that took me a while to figure out how/what to show you because while i love each part individually, conceptually all together its fun to see how this one crosses in and out of online, tech, and real world! See if you can follow it all...
1. 50 Real human Rabbits run around NYC
2. Real human rabbits disappear and a huge building sized projection shows the rabbits climbing the wall...
3. Rabbit projections and real rabbits continue to run around NYC prompting people to "FOLLOW ME" which of course means twitter... and real life... (nice use of alice in wonderland meets twitter, fallon.)
4. On the twitter account you can find the link to The White Rabbit Inc, a detective agency of course. The man-rabbit is there again teasing you to follow.
5. Clicking him takes you to Wonderland Tea Shop, where he causes some havoc and teases you to follow once again.
6. Now you end up at the Happy Hearts Casino, faced with an eerie Kathy Bates Queen of Hearts backed by some show girls... and he escapes again, waiting for you to follow.
7. Where you finally land at Syfy's Alice.
Oh, but wait, that's not all... Also fascinating, Kay jewelers is sponsoring the miniseries, and they've done even MORE silliness to integrate with them... There is also Alice's Jewelry Box, where you essentially click on each of the Kay jewelry pieces to get to the "fabled Stone of Wonderland" ring of Alice's, which then lets you see concept art for the film...
I can't help but wonder, what's next? Where can i get a Rabbit mask? Will the miniseries live up to the campaign? There is so much talk these days of ways to integrate social media, ways to use twitter, how to innovate on really engaging people (in both real and online worlds) for campaigns... and i'm loving what Fallon and Syfy have pulled off with this one. With so many ideas floating around, they've definitely taken it further than most would expect, and it feels like everyone has had a blast doing it! So take a peek to see the different parts of this campaign (and a fun video too!) on the next page!
Did you see him running around last night? Love this video of the projection of the White Rabbit running through NYC… Fallon has really gone all out with a Syfy for their latest flick, Alice! (Can’t wait to check it out on sunday)… before i share more of the campaign, check out more pics!
Or perhaps some of you in NYC even saw him running around today? Before i even begin to show you what else i’ve found, let’s just take a look at these really fun and surreal pics of a day in the life of the White Rabbit… See pics of the White Rabbit/s doing everything from sitting in the office, to photocopying, to doing the crossword, to ice skating… and more! on the next page.
So i'm in San Diego ~ wandering the gaslamp district, and for the first time i'm actually STAYING in the gaslamp (i've lived in sd for years in so many different places, but never really stayed downtown much)... and as soon as i was cruising towards the convention center white picket fences caught my eye ~ then i saw the big Cafe Diem sign! (Yes! the fictitious Eureka cafe) And cardboard cutouts of the Eureka cast! And huge Syfy logos.... and had to swing back over. (Unfortunately the Cafe Diem main sign had JUST fallen over when i got back with a camera, so perhaps an update with that later!)
So as far as marketing/sponsorship opportunities go ~ i'm impressed! Last year there was a Eureka ice cream truck ~ and this year they really stepped up the food serving idea and took over a cafe across from the convention center. The branding is impeccable as expected... from the picket fence, to the signage, to the purple gumballs, to the backs of all the counter seats, coasters, and more... and brilliant idea as far as fun places to have Syfy meetings? Or meet for drinks? or have parties? And talk about a captive audience, it's still a fully functioning cafe... Love the versatility of branding a full service space. Take a peek at more pics on the next page!
p.s.
What's next? Will we get to explore a life sized S.A.R.A.H?
Merry Christmas ~ it’s been quite the branded animal holiday season for crazy packages here at NOTCOT this year, and as that “last day before christmas” delivery chaos kicked in, the most beautiful and mysterious box arrived from White Rabbit Inc. (via Fallon and Syfy) ~ you know, that special recon team that the Queen of Hearts has? With the fun microsites and awesome Alice mini series? So now i can BE part of that crazy team, and run around as a White Rabbit too!!! Check out my new latex rabbit head? I must admit its a little freaky up close, but i can’t stop poking at it. Also what better gift to receive than vials of Clear Conscience, Hope, Reassurance, Flying High, Desire, and Serenity to ring in the new decade? One can only dream that they’d perform as labeled if sipped ~ but the fun little legal note warns me otherwise. Just in case. Imagine if it were as easy as it is in Wonderland? Where the Queen lures (ok, traps) humans from our world into her casino, only to pull raw emotions out of them and through their feet to create essences for bottling by the Wonderland Tea Shop ~ they are afterall “Tea for the soul, from the soul.” So take a peek on the next page for a full unboxing as well as some Rabbit-Penguin shots…
So you've seen the 
Or perhaps some of you in NYC even saw him running around today? Before i even begin to show you what else i’ve found, let’s just take a look at these really fun and surreal pics of a day in the life of the White Rabbit… See pics of the White Rabbit/s doing everything from sitting in the office, to photocopying, to doing the crossword, to ice skating… and more! on the next page. 
So i'm in San Diego ~ wandering the gaslamp district, and for the first time i'm actually STAYING in the gaslamp (i've lived in sd for years in so many different places, but never really stayed downtown much)... and as soon as i was cruising towards the convention center white picket fences caught my eye ~ then i saw the big Cafe Diem sign! (Yes! the fictitious 
