Somewhere City collection is a new set of mix and matchable fantasy characters of Goran Lelas for StrangeCo. It is said that “Somewhere City is everywhere and nowhere, floating from one part of the planet to another. Its motion is fueled by the “Secret Thought” of its wonderful, positive inhabitants.” Cryptic? Yes. Playfully adorable, and even more so when mixed up? Also, yes. While this first series launches in plastic ~ we’ve also got a sneak peak at the upcoming plush incarnations (probably available around Q1 2008)… which i think are perfect for baby gifts! I wonder if they rattle or honk ~ doesn’t the yellow bill/mouth/nose thing look like you should squeeze the body and some initially adorable but quickly annoying noise should come out? See more pictures of the whole collection and more mixups below!

Also noteworthy ~ it seems that MoMA is getting into the toy business, this collection was developed in collaboration with them, and will also be in their stores for the holiday season! And Goran Lelas is apparently an “accomplished designer whose magical style spans fashion, illustration, children’s literature and costume design” and this is his first foray into toy design.

Tags: gifts - kids - shopping - toys