Chanel, Surfing, Cocktails, and Smores- 08.23.10
Much talk on twitter this morning about clones… especially of the mentally networked type… so i could be in multiple places around the globe at once! One of the recent moments i wish i could be in NY and LA at the same time (or actually, i suppose teleporting would be ok too) ~ when the email came in with subject line: “CHANEL J12 Marine invites you to Montauk for Fireside Cocktails - Aug 21st”
As if i wasn’t bummed enough not to go see it in person, the pictures came in this morning ~ and it was just too picturesque not to share! Something fun about the way they were shot, it looks like the matte black and white Chanel logo’d surf boards were the stars of the party… in addition to their new brand ambassador, and the new J12 Marine watches of course! “Like CHANEL’s newest brand ambassador, Laird Hamilton, CHANEL has allowed themselves to be swept away by the beauty of the waves, and has incorporated these elements into the design of the J12 Marine, the newest addition to CHANEL’s fine timepiece collection.” I have a fascination with watching brands and experiences you don’t expect merging beautifully to create a whole new experience… Chanel + Surfing? Definitely quite the contrast to the socal surf scene and the art/design i usually imagine coupled with it… But lovely in its own way! Take a peek on the next page of the dinner Chanel’s J12 Marine and Laird Hamilton hosted in honor of “The Wave” by Susan Casey to benefit the Surfrider Foundation…
p.s. the email with pictures said “…dined on fresh seafood at wooden tables and then gathered around the fire pit for cocktails and smores.” How lovely does that sound right now?
maybe you’ll sell one… When designers don’t take the time to understand what they are designing, it makes us all look bad.
----- Dmo 27.08.10 15:50