Holiday Feature! Jimmyjane Form 2- 12.09.09
PLEASURE TO THE PEOPLE! Who can deny pleasure? Jimmyjane recently teamed up with Yves Béhar to create the new FORM 2. Great design + pleasure? That’s pretty irresistible. Jimmyjane has just released FORM 2, the first launch of PLEASURE TO THE PEOPLE, a groundbreaking new series of waterproof, rechargeable vibrators designed by Yves Béhar and Ethan Imboden. So for this latest holiday feature Jimmyjane founder (and designer!), Ethan Imboden, has decided to take us behind the scenes, sharing some amazing pics and confidential sketches, of how this pleasure object came to be.
GIVEAWAY! They really aren’t kidding around when it comes to spreading Pleasure To The People ~ they have generously given us a FORM 2 for you as well! So for a chance to win, leave us a pleasurable limerick (if you are limerick challenged, be creative and pleasurably poetic?), in the comments of the feature, and i’ll pick a winner on December 16, 2009.
PLEASURE TO THE PEOPLE: THE MAKING OF FORM 2
by Ethan Imboden
Yves and I talked for years about working on a project together, and it was important to both of us that we take on a rigorous design and development program. When the time came for Jimmyjane to expand its FORM line of vibrators, it seemed like the perfect opportunity to collaborate.
We started with only one assumption - that we would leverage the proprietary cordless charging system that I developed for FORM 6. This enables our vibrators to be both rechargeable and completely waterproof, unlike anything else out there. There is no leaky adapter jack, you just drop them on their charger and they’re good to go.
Jimmyjane moves fast, but we don’t rush our product development - innovation takes time… and tons of sketches, acres of foam models, hours of CAD and engineering arm-twisting. So far, Pleasure to the People has been over 2 years of focused work for Yves and I - and there’s more to do on FORM 3 and FORM 4.
Yves and I both travel a lot - the time zones get tricky, but the cell phones are always on. Meetings were often spontaneous - this one was at the end of a team dinner in the kitchen at a favorite restaurant.
The time we spend in our factories is every bit as critical as the time we spend in ideation. An idea is only as good as its execution.
For Jimmyjane this means we extend our attention to detail across every component - the materials (all medical grade), product, packaging, manual, marketing, customer service, and even an unparalleled 3 year warranty. We’re fundamentally reimagining a category of product that people assume to be cheap and taudry - so it’s that much more important for us to attend to every detail, and demonstrate how different the experience can be.
I’m on hand for our press checks - this one lasted until 3am. I love me some Heidelberg.
One more tweak of the colors and our printer was going to run me through the press head first.
For me, it all comes down to a simple belief: if anything should be beautifully designed and made, it’s the products involved in our sexuality.
It’s not a question of creating a look, it’s about offering an exceptional, new experience. As soon as we get that right, the rest follows naturally.
It’s always incredibly satisfying when a new product finally makes it into the hands of our customers…
…but we also always manage to have a good time along the way.
A few pics of how the packaging turned out from NOTCOT…
They really aren’t kidding around when it comes to spreading Pleasure To The People ~ they have generously given us a FORM 2 for you as well! So for a chance to win, leave us a pleasurable limerick (if you are limerick challenged, be creative and pleasurably poetic?), in the comments, and i’ll pick a winner on December 16, 2009.
Oooh and if you want more details ~ here are a few specs… - Twice the Intensity - dual motors, one in each ear - Flexible Positioning - for external and clitoral stimulation - Intuitive Controls - 4 vibration modes, 5 power levels - Cordless Recharging - simply place on charging base