*notcot in
design
, 20:59
Whiteboard ~ UPS- 02.26.07
Whiteboards, i can’t imagine life without them. That said, have you noticed the GIANT billboard white boards (complete with giant brown dry erase marker) popping up around town? All a part of UPS’ latest Whiteboard campaign on tv and billboards everywhere. I can’t believe i can’t find one quickly to post here tonight, so feel free to share, i keep meaning to take a pic, but haven’t had opportune times while driving by them lately…
Some interesting ads and parodies (youtubes below for your viewing pleasure)… also fun trivia ~ “It turns out that after The Martin Agency looked at 1,000 potential actors, they decided to use their own creative director, Andy Azula.” (according to Digital Roam)… also i can’t decide if its cute or too much that they are using the postal service song… Fun site as well.
UPS can use the song as part of a settlement following a dispute regarding the use of the name ‘The Postal Service’. Something I read online a while ago.
----- derekb 27.02.07 06:00
I can’t be the only person who noticed that the background music in these commercials is performed by The Postal Service.
----- phil 27.02.07 07:21
Interactive components were created by IQ Interactive, Atlanta. www.iqinteractive.com
----- Amy 27.02.07 14:06
The legality didn’t really bother me; it was more just the idea that any 16- to 35-year-old who sees the commercial is going to think that the joke is on UPS — it can’t be a coincidence that the band their agency chose is also the name of one of their biggest competitors.
----- Phil 28.02.07 10:00
i knew it was the postal service, but didn’t think anything of it. i just thought it was a great song to use for the commercial.
----- katie 28.02.07 19:19
that doesn’t make sense, The Postal Service the band reached an agreement with The U.S. Postal Service, not UPS.
----- Ryan 02.03.07 13:27
I’m with Ryan. UPS stands for United Parcel Service.
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