Leave it to our friends at Stranger & Stranger to take wine to a whole new level of elegant playfulness ~ making us lust after the life the bottle teases at before we even figure out what type of wine it is. Remember last Christmas’s No. 13 they sent out? It seems that the idea for this line of Truett Hurst wines for Safeway packaged by Stranger & Stranger took its inspiration from No. 13! Kevin Shaw, the founder and Creative Director, says “ The added real estate that the over sleeve gives us has allowed us to engage with people in a way that a tiny back label never can. Everyone just wants to pick up and read these packs.” Apparently “Stranger identified 22 niches and buying occasions that might benefit from enhanced packaging and developed a patented bottle sleeve that contains everything from quotes to recipes.” I had no idea you could patent the bottle sleeve resembling the brown paper bag look of the prohibition era ~ but it will be intriguing to see how this wine packaging shift infiltrates other packaging designs as we wander the aisles at the market! See more bottles and lots of close ups on the next page!
So it all began when we were wandering Linz on the first day and turning a corner saw a strange group of well dressed businessmen in a tiny covered shopping walkway ~ each eating an ice cream cone with such a childlike fixation ~ and each cone was extra long, thin, and BLACK. I had to have one. In fact we wandered down a few random roads in hopes of figuring out where they were walking from, and luckily found the spot! Unfortunately we were late for something else and filed a mental bookmark for later. And then, the next time we tried to pop by, it was already closed! Argh!
So today, with a million other things to do (mostly get the whole Free Universal Construction Kit display up and ready!) ~ it was a high priority, and we finally made it over to Eisdieler between finishing set up and heading to our first real meal of the day (at 7:30pm!)… and it was DELICIOUS. And the design of the store ~ from the cheeky photography by Erwin Rachbauer to the graphic design to the incredible ceilings to the delectable ice cream (all made of natural ingredients) in unusual flavors and served in the much coveted long thin black sugar cones! There is so little i could find about the store online, that you have to see the details of the store and the delicious cone on the next page… and definitely stop by if you pass through Linz!
UPDATE: We went back for more, and took pics of the menu too!
We’ve been spending a lot of time at OK “Offenes Kulturhaus” while here in Linz - especially today, since i was helping set up Shawn and Golan’s Free Universal Construction Kit project for the CyberArts12 exhibition (sneak peek coming in a few!) that opens tomorrow! In fact, spending all day there, both staring out the window and walking through the courtyard numerous times, we couldn’t help but be fascinated by the magical shipping container that at the push of a remote control, the corner lifts up and turns into a BAR! Take a peek at our view of it from the exhibition out the window on the next page!
Today’s obsessive research has been on chocolate ~ chocolate BARS to be precise… and the beautiful packaging delicious artisanal goodness comes in. Ready to see what i’ve found? To the next page! Know of any i’ve missed and should try? Leave a comment!
The latest from London-based editor, Justine Aw.
Here’s a peek inside a gift pack we received from Zubrowka decorated with the beautiful illustrations of Kristjana S Williams. I was intrigued by the “Bison Grass Vodka”, a rye vodka with a herbaceous taste. The box contained not only a bottle of Zubrowka, but also an apple corer, three pink lady apples (lovingly wrapped in illustrated protective tissue paper) and a test tube of the aromatic grass that grows in the mysterious Bialowieza Forest in north-east Poland. It is this grass that gives the vodka a slightly organic smell and taste and the grasses in the test tube are aromatic cocktail decorations that have a hint of almond or vanilla as well as grass scent. While the traditional Polish way to drink the vodka is neat on ice, it was definitely complimented by apple juice! More photos on the next page.