A look back on 100 of the top posts from NotCouture in 2010! With so much fashion inspiration over the last year, it’s been fun exploring all that we’ve fallen for ~ click the pictures to explore the posts!
Thanks to the Gilt Man team for sponsoring this post and bringing me out to NY to play in the warehouse!
First i showed you sneak peek at Love Moschino post… and as promised, here’s the peek inside the warehouse… where we can get a look at where all our Gilt goodies live and what they go through before they get to us! From the cages, endless shelves, and racks of product… it truly made my head spin! Seeing it ALL there, they aren’t messing around, when the products sell out instantly, they really are only selling exactly what is right in this space! And when your waitlist spot suddenly finds that one more dress for you? Sometimes they really found another one hiding in here! Sometimes they convince the designer to sell a few more… Even saw baskets of orders waiting to go out… racks of dresses for sales yet to come… stacks of boxes being assembled waiting for that inevitable noon sale rush! It’s a trip, and so fun to see behind our simple interaction of see the site, order some stuff, and ding dong package arrives! So here’s a peek inside the world of Gilt Groupe… we’ll start at the Park Ave office and work out way out to the Brooklyn Navy Yard Warehouse on the next page!
Last week the world of Gilt Man let me behind the scenes in their Brooklyn warehouse to sneak peek tomorrow’s sales in the making! This may well be one of the coolest posts i’ve ever been sponsored to do! Broken up into two parts, today i’m excited to give you a peek at one of TOMORROW’s sales… jumped in behind the Love Moschino sale… so on the next page you can see how these sales come to be ~ from product to model to retouchers to the screen ~ to YOU! I’ll fill you in along the way on how unique their shooting process is as well! See it all on the next page!
Smart Fashion! Inevitable pun I suppose, but it’s both intelligent, and Smart - like the car. On unexpected design surprises, the last thing i expected when literally popping into Japan for an afternoon to visit Mercedes-Benz’s Tokyo studio, was to be drawn to the FASHION. The functional details worked into these two outfits are too fun not to focus on ~ and they are in fact, accessories to further flesh out the lifestyle they imagine along with the Smart escooter and concepts. Noteworthy details? The woman’s leather jacket has a button on back protector while riding… and when unbuttoned it also doubles as a clutch! Protective AND hands free? The designs on the dress are all made of reflective ribbon ~ perfect to keep you safer en route, yet also playful in a club. The skirt can be shorted with a quick tug to create cute rippled accents and bring it to a perfectly short length ~ but if that length may show a little too much when you hop on the scooter ~ easily lengthen it while riding! The men’s jacket has nice cuff details to protect your knuckles, yet is still sleek and doesn’t scream riding gear.
Random fun fact for design kids ~ the Mercedes Benz design team embraces “Cross Over Designers” (i.e. non-traditional automotive designers) and allows their designers to really focus on their strengths… There are 8-10 designers that focus on light design! They brought on an ex-Adidas shoe designer to focus on fun details because they loved his sketching style. One of their material & trim folks is a fashion designer… so maybe its no wonder that these “cross over designers” can add fresh perspectives and more well rounded concepts like these! There’s a certain thoughtfulness and completeness to the concept being taken so far as to include lifestyle accessories that strike a functionally chic balance in the Smart’s scooter fashion… take a peek at the details on the next page!
I’ve always been quite smitten and secretly lusting after Smythson’s Nancy Bag, as well as the darling clutch, and the tote is stunning too! There’s something so architecturally fascinating with the way they’ve managed to perfectly pinch/twist the leather into these square/ninja star like patterns. And with travel on the mind (thanks, NotVentures) and shopping for new bags to hand carry with my new MacBook Air… tonight i’m just staring at this beautiful Smythson Nancy Weekender Bag! See larger pics of it on the next page!
Masashi Kawamura has found a beautiful way to mix typography and couture with the ‘T’ Shirt line. As his site describes so well - ‘T’ shirts are T shirts that was designed to have the silhouette of 5 famous typefaces; Helvetica, Caslon, Baskerville, Courier, and Cooper Black.
In the world of typography, terms such as typeface, character, body, etc are used to describe the form of a letter. The reason why they use expressions closely related to a human body, is perhaps because each different letter has a distinct quality and personality, in a similar way that us humans are all unique.
In the designing process of these shirts, I aimed to capture the character of each typeface and tried to give them a unique look and presence once worn. By collaborating with Itaru Yonenaga, I feel we were able to produce a collection of shirts that is not only conceptual, but wearable as real clothes. I hope you will find your favorite shirt/typeface.
And they are beautifully wearable and actually for purchase from No Control Air in January. With halloween being tomorrow ~ i wish i could have this as my costume! See the rest of the collection on the next page…
This week’s Notcouture roundup is stylish and deadly with claw and bear rings and seriously seductive heels. To find out more about each post, click on its image.
With a collection of sleek and stylish fashion finds, it has to be Notcouture. To find out more about each of post, click on the individual images.
On silly trends that seem to be popping up… have you noticed the Magnetic Clothing trend? Sure, a lot of people switch their jewelry clasps to magnets to make things easier, and its definitely helpful for arthritic hands and such… but magnetic babies clothes are available from Magnificent Baby and magnetic lingerie from french Lingerie Dement… and if you’re ambitious enough, you could even wear, what one could barely call a bathing suit, a swim suit of magnets from Klik Klik Jewelry. Perhaps it’s just me, but i can just imagine being THAT magnetic ~ as if the horror of toilet paper sticking to your shoe isn’t bad enough, what if a fork leaps up from the table and stuck to your cleavage… or sticks to your CHILD? This could get dangerous! Are these rare earth magnets? How strong is this stuff? Then again, if its TOO weak, that could also pose a lot of problems! So i’m curious ~ would you go magnetic? On the upside, maybe the magnetic wallet could be an attachment that just snaps on to your… clothes? Could it be set up so this is even more effective than those magnetic therapy bracelets? Or could it be detrimental? I totally understand the appeal of not dealing with all those buttons on your baby’s clothes ~ and wanting to preserve your gorgeously lacy lingerie while still letting him literally rip them right off of you in no time at all… but would you wear it? And how does it react when you go through airport security! Clearly i have a million and one questions running through my head on this theme tonight ~ i blame Cool Hunting for kicking off this train of thought, and finding the adorable illustrations over at My Little Paris… now go see all the pics on the next page!
NotCouture has had so much wearable goodness as we ease into fall/winter… feeling the darker side of things today, so here’s a roundup of some dark, edgier pieces that caught my eye lately… enjoy! Click the images to find out more!
Remember the Frietag Reference Collection i obsessed about when they pre launched in silver with 10 Corso Como and gold with Colette? (I gave in to the 10 corso como laptop sleeve) Well the full collection has now launched ~ and it’s stunning! Freitag Reference collection - microsite they even explain - “Since 1993 FREITAG has been manufacturing bags inspired by messengers riding on wheels. Now we turn to those messengers writing on paper. Messenger comes from message; and today, the media are the horse that carries him.” Luckily, in addition to the paper these messengers are writing on, lots of the bags have great laptop sleeves built in too! BUT - beyond this series of 14 stunning bags (a combination of their classic truck tarp bags taken further with sleeker designs and linen lining), there is the daily paper and pop up shop! ” REFERENCE is also a newspaper. Printed at the REFERENCE editoral space on a lead press from 1840, inspired by cut-outs from other newspapers commented on by the Bros., guests and you. Currently, all THE DAILY REFERENCES are reunited and will be published as THE REFERENCE soon. The REFERENCE editorial space is a shop and reading room at Grüngasse 21 in Zurich, where coffee and the new product line are compiled for your enjoyment.” Check out more on the line, as well as close ups of the one i lust for the most… on the next page!
This week we bring you another stunning roundup of fashion’s finest at Notcouture. To find out more about each gorgeous post, click it’s individual image.
Ok, in addition to my so called “packaging fetish” ~ i have a fascination with marker renderings. Yes, digital is fun and all ~ but there’s something so gorgeous and amazing about marker rendering too… and then when you mix the analog and digital for even cooler outcomes (more on that later!) Well another fun discovery while down at Oakley HQ ~ i got to check out the sketches behind the box and new shoe design they just launched with Chip Foose! Foose is known for his amazing hot rod designs (Youngest to be inducted into the Hot Rod Hall of Fame). In fact this weekend, Oakley has just released the Oakley Three Palms shoe at the National Hot Rod Association’s US Nationals where Foose is the grand marshal. So take a peek at the design behind the packaging and shoes on the next page!