*notcot in food+drink , 19:36

Parisian Designer TAP Water- 03.29.05

_40952957_ap_paris_water_203.jpgOh i wish i was in Paris on Intl Water Day. The bottled water designs the last few years have become more and more interesting and aesthetically pleasing. I mean i suppose some people claim it’s JUST water, but you can taste the difference between some, really.

But check out the backlash of designer water, and how the French Government chose to deal with it (i love this concept, excerpt from the BBC)

Recent polls revealed that 51% of Parisians drink bottled water. The glass decanters have been created by fashion designer Pierre Cardin and carry the logo of public water company Eau de Paris and the Eiffel Tower. Half of the capital’s water is pumped from the rivers Seine and Marne and purified at three plants. The remaining 50% comes from artesian wells - which do not require pressure for the water to flow to the surface.
“People buy bottled water because of the marketing, and we realised that if we were to win them back to the tap we would have to do some marketing of our own,” Franck Madureira of Eau de Paris told AFP news agency. “It’s all about giving Paris water an image and explaining why it is good for you.” The 30,000 carafes are designed to fit in the door of a fridge and are meant to be filled with tap water, providing an environmentally friendly alternative to plastic bottles.

Via Treehugger

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