By far the coolest display i found after trekking out to the farthest hall of all at Frankfurt Auto Show, was BMW’s 7 robot arm displays. Think apple like glossy white and wood and plexi displays with the blue led glow… housing 7 robotic arms and touch screens waiting for you to poke and prod and stare in wonder as they demonstrated their various technologies. Granted, most were being poked by everyone from kids to adults and few had any idea what was being demonstrated, but everyone was trying to see what they could do to get the arms moving… SO beautiful, i have lots of pics and videos of them in action for you on the next page!

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Tags: bmw - cars - exhibition - robot - technology

There is a trend of impressive projection advertising going on in Germany ~ through both Mercedes-Benz and BMW. I love that both are not simply about being larger than life, but about eco-friendliness (in the case of BMW, the projections are mainly powered by wind energy) and environmentally aware (the Mercedes one helps you SEE through walls, at bikers, skateboards, and unexpected things coming around the corner) ~ both make fascinating and beautiful uses of the spaces around them. AND! Of course, videos of each on the next page to see them in action!

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Tags: advertising - bmw - germany - green - Mercedes-Benz - projection - video

Oh, BMW. Haha. Nothing like a hilarious new video from BMW, for BMW.tv, which manages to poke fun at Audi while simultaneously making you giggle and inspire you to want to leap into your car as you take off for work this monday morning. While their first Jump For Joy video launched two days ago ~ its the twist that got added in this latest version that will really make you gasp... then giggle. Watch it on the next page!

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Tags: advertising - bmw - cars - luxury - video