Adidas Golf brings the superlight adizero line to golf! And to really drive the “Adizero, so light, it’s like wearing nothing at all.” message home, they sent out quite the press kit… showing the shoes glowing and hovering off the grass as you unbox it! Certainly not your usual shoebox! This hefty astroturfed acrylic box has a built in light sensor, that when it’s exposed turns on the led strips creating quite the glowing effect around the floating adidas golf adizero shoes! The lightest model weighs in at a mere 10.6 ounces! Seen in the box is the adizero Tour model, which comes in 4 color ways. There is also a womens adizero tour which will come in 3 colorways, as well as an adizero Sport line in 3 colorways. Take a peek at the unboxing and details on the next page!
Entries tagged with: golf
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On fun an unexpected things to do with vintage golf clubs… i encountered the Rag and Bone Man at Tent London, turning them into hangers! Not much else to say here… but i was fascinated! Check out more pictures on the next page, including the “before” shot!
The Adidas Samba is classic… and it has been since 1950!!! On the other hand, golf shoes have tended to lean towards the comfortable over aesthetically pleasing to a fault… so what happens when you mash the two together? Adidas GOLF Sambas! So fun in the classic white stripes on black (so NOTCOT!)
They have also been doing special limited editions to honor the US Open, Open Championship, and PGA Championship ~ each color way in a limited 1950 numbered pairs to commemorate the Samba’s birth year! The folks at Adidas Golf were kind enough to send some over, take a peek at the unboxing and details on the next page!
The latest from London-based editor, Justine Aw.
Last summer, we rowed across the roof of Selfridges, this year, ahead of the Queen’s Diamond Jubilee and Olympics, I was invited for a round of golf on the roof! The festivities are all a part of The Big Rooftop Tea & Golf Party, as part of the Big British Bang on the roof of Selfridges. Boasting Oxford Street’s “highest tea” in a cafe from Daylesford Organic, the roof was also transformed into a 9-hole, 2,500sqft crazy golf course by the ever eccentric Bompas & Parr.
The course’s obstacles are designed to look like cakes, complete with fondant cladding and piped icing decorations. They are all celebrations of the metropolis, taking the shape of iconic London landmarks like Buckingham Palace (hole #7), St. Paul’s Cathedral (hole #4) and Tower Bridge (hole #6).
The cafe and crazy golf course are set to stay open all summer and will be open to the public soon. Book your rooftop tee time here and drop in for tea and cake in the cafe, which will be open to everyone on a first come first serve basis. See all the fun on the next page!
I have to admit it’s been a while since i’ve swung some golf clubs… but a recent turn of events seem to have me landing at the driving range/golf course more! As i catch up on what else is new in the golf world, naturally the design/technology advances have been catching my eye… TaylorMade just sent over their fully customizable R11S driver and hilariously named RocketBallz metal woods. Both clubs have a beautifully bright matte white club head, and with the provided torx key you can adjust the Loft (with Flight Control Tech), Face Angle (with Adjustable Sole Plate Tech), and Flight Path (with Movable Weight Tech) of the R11S driver. Take a peek at the design details (and the R11S’ little skull) as well as a video on the naming of Rocketballz on the next page!
You’ve now seen the Nike Golf Oven Testing Facilities, and the awesome Putting Lab… i’d be remiss not to show you some of the fun machinery in the Nike Golf Oven Grind Shop, Machine Shop, Tour Shop, Engineering Labs, Durability Testing Labs and more! Personally, the manufacturing/prototyping/testing phases of industrial design have always fascinated me so ~ and there is some of the cutest iconography on the warning labels! So take a peek at fun machinery, labs, close ups into microscopes, prototypes and more on the next page!
On geeking out at the Nike Golf Oven ~ i love their Putting Lab! (You saw the rest of the Nike Golf Oven Testing facilities in the last post!) A super lit platform to test putters ~ surrounded by video cameras from above, beside, in front all capturing every moment as the striped ball rolls from the moment of impact… determining the exact amount of skid, rotation speeds, and more. The physics lessons learned during Nike Golf were so fun, if only someone had explained it to me in those terms when i was younger, understanding how putters differed would have made far more sense! (The gist of it ~ minimize skid, to get it rolling faster, faster it’s rolling the more stable it is.) So take a peek on the next page of the multiple camera set up, as well as the custom software made in collaboration with Vertex Golf to handle and process the various feeds. Thanks to Dusty from Gear Patrol who is the putting model in all of the shots and footage (and yes, the putt did go in)! So check out pics of the set up, the UI, and close ups of the Nike Golf Method Putters on the next page!
Nike Golf’s R&D Facilities, The Oven, in Fort Worth, Texas are a little golfing haven all on their own (far from the Beaverton, OR Nike HQ!) ~ Amazing to hear the stories all of yesterday about how Nike has broken into the more traditional golf industry moving from apparel and footwear to balls and most recently to clubs the last decade… and their shift into clubs didn’t start from scratch, they acquired the 5 man team of IMPACT, lead by Tom Stites ~ an impressive golf focused engineering team with years of experience working with top brands and athletes… and they let them continue doing their thing in Fort Worth! Now here’s the part that i found most fascinating at the facilities ~ their testing space is essentially like an indoor putting green equivalent to a 6+ car garage, and on a nice day, you just open the three large garage door/windows and instant driving range clear out into their own short course complete with water features! What i’m hearing from all of the golf fanatics on the trip is that Nike takes a very technologically focused approach to product development and are one of the most daring with visually innovative designs in contrast to the traditional companies… so when it comes to testing, no wonder their set ups are fascinating! Between endless heads and shafts to mix and match in this one room ~ you have an incubator (a fridge FILLED with golf balls), walls of premade clubs to test, the robotic golfer, and a putting lab. More to come on the putting lab next, but first take a peek at the testing facilities on the next page!
Just RFID mini-golfed behind the scenes of MOCA... and ate donuts. Rumor has it that for every ball that went into a hole a donut hole was made... and when your RFID foamy golf ball went into a hole you also got a call on your cell with audio rambling and randomness... quickly got the feeling that far more people showed up than anticipated, or this was a project that wasn't set up to scale well, although there were a LOT of security throughout... and mix crazy mini golf course + alcohol + quite a few pushy/competitive hipsters + a sneak peek at a side of MOCA you never see + not nearly enough space for all these people to be wandering through, let alone trying to golf through... and yea. Wow. It was pretty crazy... It's hard to explain with words really, but i took a bunch of pics for you to take a peek at the world behind MOCA! (And unfortunately there's one pic plain clothes security made me delete... it was a fun look at all the security screens of the museum though!)
This was part of First Thursdays at MOCA ~ "KNIFEANDFORK, founded by Brian House and Sue Huang, presents three new works for ENGAGEMENT PARTY, MOCA's series of interventions by local artist collectives" ~ and this was the first! Emptiness is Form (Golf and Donuts) - Voice interventions by Nathan Phillips, Donuts by Deanna Moody of Dee's Bakery and Donuts, DJ set by Wendy Yao, Blogging by Guthrie Lonergan...
See the pics on the next page for the full effect!
Karma Balls! I am in love with the packaging for these Nike Karma Golf Balls ~ apparently, for the golfers, these are more forgiving on slower swings - they are " Nike's softest compression ball designed for added feel and distance." You can read a review on the balls from 07 over at The Sand Trap... i discovered this fun grassy/cardboardy/vectory packaging over on BeSportier. Larger image on next page!