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Worth: The Evolution of Financial Intelligence. There are two aspects to this article. Firstly the design - which was actually enticing enough to make me not only grab a copy and flip through it, but to then purchase it at its pricey 20$ price tag to further dive into its Monocle sized uncoated/matte velum glossy covered magazine and take pictures to share its interesting layout/design choices with you. So on the next page you’ll find many examples of some of my favorite visual details of this recently updated magazine.
The second aspect is the business of it ~ as you’ll see in the video and press releases from just a few months ago, this 18 year old magazine title was acquired by Sandow Media (of LUXE and New Beauty) in 2008 ~ and only 2 issues ago completely redesigned. Not only in look and feel, but also focus and revenue model. In a time where we are watching magazines close monthly, print dinosaurs falter, and online advertising still finding its legs (at least conceptually!) ~ Worth magazine has taken on an interesting concept lead by publisher Patrick Williams (from the Economist and Conde Nast’s Portfolio - which while also beautiful and infographic heavy, didn’t last long): “The Worth Leading Wealth Advisor Program” where essentially they have wealth advisors underwriting the profits of the magazine by having them thoroughly vetted, and if accepted they pay for an opportunity to write articles for the magazine and have 100 copies to distribute (to their clients and potential Worth future readers?). This is in addition to their advertisements as a revenue stream… and their bold move not to allow subscriptions (unless you are considered a high net worth reader and happen upon a free subscription), the only way to acquire Worth is to pay their $18.95 cover price. And Patrick even says in the Bloomberg interview that “We want to be known as the 20 buck magazine, which makes us the most expensive magazine in America.” Funny thing is when i first landed on their site, the most surprising usability issue i encountered was not being able to find a subscribe button, usually they are huge, flashing, or begging you to click them on magazine sites. I guess not being allowed to subscribe will make some want it even more…?
Business aside. Its a gorgeous magazine, and i am quite intrigued by their layouts and typographic decisions. The paper also feels stunning to hold in your hand, and it’s quite an interesting read… awaiting future issues to see if it holds up. Oh, and i’m smitten by the fact that they have lovely Object of Desire pages. See pics on the next page ~ as well as the Bloomberg video.
TO PAGE 2 of "Worth Magazine: Redesign"! ----->
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8 Notes
Sometimes i get so excited i think in pictures. Too giddy for words? So many stunning details to show you? SO, after showing you the awesome ads that came together in McSweeney’s San Francisco Panorama ~ as promised, here is a look inside the newspaper itself. Basically i sat down outside with newspaper and camera in hand, and as i got excited reading through it, snapped pics of the visual details that grabbed me… and omg there are a LOT, so here is the curated down visual inspiration from the Panorama to give you a taste. As for the intellectual literary goodness, you’re really going to have to grab a copy and catch up on that yourself, but for the visual overview and some of the hilariously inspiring details this should whet your appetite for the moment. Hope you enjoy it as much as i do!
We need more of this in our lives. I feel like such a slacker right now. Suddenly i want NOTCOT in print.
Anyhow… go see the pics of what newspapers SHOULD be like!
p.s.
… also, blogs and websites will never be as fun to take outside and shoot… with a camera.
TO PAGE 2 of "Inside McSweeney's SF Panorama"! ----->
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I love print. I love magazines first and foremost, and newspapers right behind that. They just FEEL so good! All these lists of things that became obsolete in the last decade keep including magazines and newspapers and honestly it just makes me want to cry a little. And you know what else i absolutely adore in those mediums? ADVERTISING! When its good… which so often it can be amazing. Also collectively, taking a look advertising in a magazine or paper says a lot about the publication itself. Picking the right ads is critical ~ as much as people seem to want to squeeze anything on sites some days (yes, you advertisers know who you are) ~ choose wisely. Also if EVERYTHING moves digital, what am i supposed to read when the power’s out and its a gorgeous sunny day? Hmmm?
Ok that’s my little print/ad rant for the moment… mildly triggered by my overwhelming inspiration rush from sitting out in the sun reading, flipping through, and shooting McSweeney’s San Francisco Panorama… which is AMAZING. But since i ended up with so many parts i wanted to show you… lets start with the advertising that grabbed me. Literally with every page flip it was “oooooh amazing picture…. wow what a fascinating read… wait, that pic is actually an AD?” Both the graphics and advertisers that made it in are quite stunning, and together say so so much about the world they’ve created in the newspaper. So before i get to the rest, take a peek at some of the stunning design and fun ads that grabbed me.
TO PAGE 2 of "McSweeney's SF Panorama Advertising"! ----->
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On completely unexpected pieces of mail ~ Anthropologie really knows how to add those special little touches to the customer experience. While i was mixed on joining and getting an Anthro Card when i was at the Man Shops Globe event (and couldn’t help buying something) i gave in and signed up. The benefits weren’t quite clear… but i just recieved a pretty little bubble wrap envelop from them containing the cutest birdthday wishes with a cupcake made from piercings (a fun change from the letterpress trend) and a candle necklace… as well as an in store discount. But presentation matters! And it was such a surprising and adorable card. So thanks, Anthropologie, that was a pretty cute move. Check out close ups on the next page… even the copy is playful.
TO PAGE 2 of "Anthropologie Birthday Card"! ----->
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7 Notes
Just picked up this special Thinkspace print release from Brian Viveros ~ "Mess With The Bull"... The most amazing thing about these prints? Brian says "I wanted to bring more life to this print as a whole so I worked on each one individually adding to the face and body, just lil' subtleties ya' know - not taking away but adding more, something special to each one so its not just your everyday print." and thus begins the game of "spot the difference" ~ you can see the larger image of the print from the Thinkspace email on the next page... but i think my main little feature is the tear is more of a mascara bleed (which i actually quite like better!)... and it's just so incredible that he touched up each of the 12 prints to make the colors pop more ~ and such a beautiful frame as well. I have her hanging over my desk right now ~ something about the strength and unmesswithable emotion effusing from her that is just the inspiration we all need sometimes ~ especially while getting through the more painful moments in life? So take a peek at the close ups on the next page...
TO PAGE 2 of "BRIAN VIVEROS "Mess With The Bull""! ----->
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Freshly landed in my mailbox, the fanciest wrapped newspaper yet ~ The Arkitip Intel Newspaper Supplement, Volume No. 1 ~ it came preciously sealed in plastic in a stiff mailer ~ i felt like i should save it forever and not open it, but curiousity got the best of me... again. So what is this mysterious newspaper? Here's how the folks at Arkitip describe it:
"What better time than the present to publish our first newspaper. Going against the grain has never stopped us before and no matter what might be happening with news media and publishing in general, we will always continue to work on and publish projects that interest us.
Over the years, The Arkitip Intel has evolved into an online publication that brings together the most unique voices in the world of art, fashion, music, design, and retail. Now we're taking The Intel into the tactile realm.
The Arkitip Intel Newspaper Supplement will feature all twenty of our reporters expanding their online musings to the printed page. Four colors on 22 x 11 In. broadsheet newsprint, packaged in re-sealable bag."
It's pretty awesome ~ i love the smell/feel of newsprint ~ there's just something fun about flipping through the paper! So are you ready to take a peek inside? And i just love that Ace Hotels ad up there ~ tempted to frame it for constant typographic reassurance... See pics of the un-wrapping and flipping on the next page!
TO PAGE 2 of "The Arkitip Intel Newspaper Supplement"! ----->
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TO WIN: Leave a comment at Fleet Street Scandal ~ telling us about your favorite movie poster of all time! ENTER BY 12/11. WINNER: Jory Dayne of Provo, UT!
The boys of Fleet Street Scandal, Kevin Dart and Chris Turnham, are artists with a passion for the printed form ~ and their latest collection of posters are SO fun, we're teamed up with them to giveaway a full set of the 4 posters their "Yuki 7" series ~ These retro styled spy posters are reminiscent of a time when spies lived the silver screen life of exotic locales, gorgeous bikinis, fast chase scenes, and loads of adventure around every corner...
So to win "To Catch A Temptress", "Roman Rendezvous", "A Kiss From Toyko", and "Danger is a Female" ~ Leave a comment at Fleet Street Scandal ~ telling us about your favorite movie poster of all time!
See all the posters lager on the next page!
TO PAGE 2 of "NOTCOT Giveaway 22: Fleet Street Scandal"! ----->
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Late night browsing: these 
Fresh from the UK ~ Justine (aka 
Preprinted mini color booklets of 20 cards by 
I got this mysterious envelope today, and it contained the membership booklet of 
