If there was any question that air-cooled Porsches are having a moment, today’s Luftgekuhlt (german for air-cooled) proved it without a doubt. Pulling into Vernon (the city’s crest says “Exclusively Industrial”) amongst the quiet empty warehouses on a Sunday morning, the streets are filled with Porsche coupes… parked all around the Modernica warehouse for blocks, and driving around hunting for parking. It seemed like a lot of Porsches outside the event… as soon as you step INSIDE, there are literally hundreds of them - gorgeous shiny curves in a rainbow of colors. And for every car there are about a dozen people and probably a dog and a toddler too. The crowd was HUGE! And beyond gawking at all the cars, getting to know the vintage porsche community (cars and porsche specialists came from around the country - and beyond!)… Modernica gave everyone free reign to wander the workshops and warehouses!
When Shawn first told me about the event - as soon as i heard Porsche and Modernica and Deus Ex Machina, and every Porsche fanatic we knew were coming together… AND limited edition products specially for the event… i was in. In the Dabs Myla building at the Modernica factory, there was a pop up shop filled with Porsche parts, limited edition Porsche/Modernica Eames Chairs, Deus Ex Machina t-shirts, posters being screen printed live, stunning products from Discommon Goods and more… This Luftgekuhlt is the third and largest event yet. All three have been in LA - can’t wait to see where they decide to hold it in 2017!
Take a peek at the experience and details on the next page!