Entries tagged with: overlanding

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Front Runner Outfitters

frontrunner1.jpg “GO TO EXTREMES. BRING BACK PROOF.” This ad for Front Runner Outfitters sums up the potential and lifestyle of overlanding wonderfully! And this is just one of may stunning visuals they have. Honestly, one thing that has struck me when researching all things overlanding, both online and in person, is the lack of usability and branding/identity in communications. So many of the websites seem to be surprisingly difficult to navigate, and even when you figure out which products you are interested in, it isn’t the easiest to find exact dimensions/weights, vehicle compatibility, and i’ve run into lots of dead ends following links. This definitely feels like a very forum driven industry when it comes to trying to find reviews and detailed comparisons… So it has been a breath of fresh air to find Front Runner Outfitters.

According to the press page, “Front Runner is a 14 year old South African based company founded by a team of engineers, designers, outdoor enthusiasts and professional off-road drivers.” Their tiki themed booth definitely stood out amongst the Arizona landscape of our first Overland Expo adventure… and their ‘Go to extremes. Bring back proof.’ ads are just fantastic. Additionally, as a newcomer to overlanding, their one-sheet Vehicle Specific Brochures (including a Toyota Land Cruiser 80 one that looks a lot like our white NOTFZJ80) definitely helps me visualize the possibilities MUCH more easily! Take a peek at the next page to see some of the fun goods we found, the FJ80 one sheet, as well as more of their great ads!

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*notcot in travel - 1 Notes

Overland Expo 2014: Flagstaff, AZ

0-overlandMAIN.jpg I think i’m experiencing Overland Overload? Here at NOTCOT, we’re nothing if not thorough when we get into obsessive research mode! So it should be no surprise that once we watched tons of videos, acquired our NOTFZJ80, and even shared lots of fun design inspiration in overlanding gear (in a week!)… that when i realized Overland Expo was only a 7 hour drive away in Flasgstaff, we had to hop in the car and go see it all in person! And WOW, if you’re at all curious to not only see and touch all things overland in person, but also talk to both brand reps and overlanders who are camped out in their custom rigs… it is the place to go!

On the next page check out everything we found - from more Land Cruisers, Land Rovers, Unimogs, Jeeps, and more of every vintage/color… to every variations of rooftop tents, pop up and pop out kitchens, survival gear, hammock pods, and so many happy dogs…

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*notcot in travel - 0 Notes

The Design of Overlanding

overlandmain.jpg Life is all about balance ~ and it should be no surprise that the more time we all spend glued to screens (yes, phones count), the more we need the great outdoors! As you may have heard, between our endless 3D printing/soldering/etc. recently, we impulse started the NOTFZJ80 Project. While Shawn has been sharing endless Overlanding videos, forum discussions, and most excitingly — the gear, i’ve been fascinated by creative design solutions we keep finding!

The world of Overlanding is all new to me. Wikipedia defines it as: Overlanding is self-reliant overland travel to remote destinations where the journey is the principal goal. Typically, but not exclusively, it is accomplished with mechanized off-road capable transport (from bicycles to trucks) where the principal form of lodging is camping, often lasting for extended lengths of time (months to years) and spanning international boundaries. I grew up with my first few cars being SUVs. When living in LA, SD, and SF, throwing everything in my car and spontaneously moving or roadtripping was never out of the question. I love the idea of your car being ready to handle anything and take you anywhere and back.

Overlanding fits nicely on the spectrum between luxury hotel jetsetting and backpacking around the world… in that spot that is more luxurious than camping, more self sufficient than glamping, as equipped as an RV, but everything is more efficiently packed, multifunctional, and far more capable to get you through just about anything… it’s the perfect combo of man/machine teaming up to explore the outdoors to reach amazing remote spots. What i didn’t expect was how many fascinating design solutions pop up around the basics of what you can fit in/on/around your 4x4 vehicle, and how much of a fun designer project the process can be! Take a peek on the next page at some of the fun gear/setup possibilities i’ve been learning about while we research it all…

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