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Entries tagged with: tequila

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*notcot in food+drink - 8 Notes

Unboxing 1800 Silver Select Tequila

silverteq.jpgMmmm matte black box, tied up in leather cord, sealed with a big glossy wax seal... along with an enticing black envelope sealed with a matching wax seal, containing silver sheets of paper... it was far too fun to bust open this latest press release to land on my doorstep this morning and discover this beautiful bottle of the freshly launched "100 proof, 100 percent agave, super-premium tequila", 1800 Silver Select Tequila. This comes from the 1800 Tequila folks (who just started the crazy billboard artist collab campaign i told you about earlier this week)... Really, the unboxing experience was too fun not to share, see the pictures below.

My favorite quotes from the press release... "If James Bond had to give up his martini, shaken, not stirred, he'd switch to 1800 Select Silver"... "For a male-oriented, status-conscious market, driven by luxury and opulence, in which authenticity and perception is all, ordering the best is what counts"... "This is a premium drink for the bon vivant who requests his single malt scotch by name, and who will now be equally fastidious about his favorite brand of tequila." I love the marketing speak - these made me giggle a bit, and hey marketers, we ladies like our premium drinks and single malt scotches too!

So seeing as i just woke up, and tequila isn't quite how i start my mornings... i haven't taken a shot yet, but will update later with how this "raises smooth to new heights"... but for now, be intrigued, and see the pics after the jump of how much fun this gorgeous packaging is!

UPDATED: now i know how to use the stopper as a shot glass... see the video... and my conclusion on the taste...

TO PAGE 2 of "Unboxing 1800 Silver Select Tequila"! ----->

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*notcot in design - 3 Notes

1800 Tequila Limited Editions

1800tequila.jpg Prepare to see Tequila in a whole new light... especially if you live in SF, Chicago, Detroit, or Atlanta, where the first set of 1800 Tequila Artist billboards are now popping up to show off some of their beautiful and crazy Limited Edition bottle collaborations! And rolling out soon will also be chances for people to submit art for upcoming billboards/bottles... and SNEAKERS!

From the press release:

A unique mix of palette and palate, this new initiative celebrates the talents of nine artists -- Jorge Alderete (Mexico City) , Jeremy Bacharach (Chicago), Glenn Barr (Detroit), Will Chambers (Chicago), Chris Dean (Detroit), Kim Dosa (Atlanta), Josh Ellingson (Oakland), Hannah Stouffer (Oakland) and Urban Medium (Atlanta) -- who have been commissioned to design collectible limited edition bottles. (There are only 1800 of each design, which will be available for a Pop Art price of $34.99 at high-end liquor stores).
The specially commissioned artworks will be unveiled as part of an $8million outdoor advertising and promotional campaign across the country -- a new-generation museum that brings art to the people. For those who are unable to view the high-impact billboards in person, the campaign will also be available online at www.1800Tequila.com .

See my favorite bottle/billboards after the jump!

TO PAGE 2 of "1800 Tequila Limited Editions"! ----->

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