Entries tagged with: cannabis

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*notcot in design - 0 Notes

hmbldt #GO420 Kit

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Have you noticed how the mystical and intergalactic seems to be inescapable these days? And no, it’s not just because it’s “festival season” - it’s like a throwback to hippie, natural goods and styles with a modern twist mixed with a fascination with outerspace, from galaxy imagery on workout leggings to cakes as the eccentric uber-wealthy book trips to space. These magical trends can’t be a coincidence. Maybe it’s a reaction to the state of global politics and climate change… maybe it’s just where society is in it’s current cycle? But nonetheless, it couldn’t be more perfectly timed with the quick cultural evolution of cannabis! Watching it legalize step by step, state by state, and even country by country has been fascinating (especially the advances in design, user experience, and science!) - and it doesn’t hurt that it’s fitting right in with this magical, natural, other-worldly trend.

420 - what was once giggled about by stoners, is now becoming a more commoditized “holiday” of sorts on April 20th… every dispensary/brand has special deals (actually i’ve even been getting emails from non-cannabis related stores with limited 42% off codes) and special cannabis infused dinner parties and many events are popping up all over today. BUT - hmbldt (which we shared a closer look at) is currently leading the #GO420 charge (with quite a few friends) to change that stoner cliche, to helping people realize how cannabis can help - especially for medical reasons like epilepsy, pain relief, PTSD, anxiety and more - and focus on how “It’s the cannabis holiday, a day to honor the healing powers of the plant.” So they launched GO420.com, and filled it with 420 ways to make this the healthiest day of the year (after all, who can be anti-that?) And to help spread the word, they’ve even created fun GO420 Kits - so head to the next page to see the details!

p.s. Another surprisingly fascinating design aspect of the evolving cannabis industry is seeing how companies tackle advertising - often without really showing the actual product or any cannabis related imagery!

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*notcot in design - 0 Notes

Unboxing: hmbldt bliss dose pen

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It’s no secret i’ve been fascinated researching the current state of the Cannabis Packaging/Branding world lately (as is apparent from this ever-growing post from January!) It’s so fun to watch a whole new category work towards legalization… it opens up so much potential from a design/user experience side!

One of the most unique brands/products I found was definitely hmbldt - from concept to product design, packaging to scientific approach… even down to the experience of what a dose is, and how to help new users understand (and trust) a more consistent result and quality as they figure out what cannabis combinations work for them. While their first products are discreet disposable vaporizer pens, it sounds like they are working on a metered-dose oral spray as well as a rechargeable pen specifically for hmbldt formulas. Their initial offerings include 4 hmbldt formulas for Bliss, Sleep, Calm, and Relief - and just in time for Valentine’s Day, they’ve also added Arouse and Passion. For more on the scientific and future sides of hmldt - our friends at Cool Hunting have an interview with hmbldt’s Chief Scientist Samantha Miller that is a fascinating read.

So between all the pictures and information online, we got too curious, and had to play with it in person… and the packaging, the product, and the experience is impressive. Take a look at the details up close on the next page.

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*notcot in food+drink - 1 Notes

Cannabis Packaging + Branding Design

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We’ve been finding so many interesting Cannabis products with great packaging/branding lately! So instead of hunting for them each time, or flooding NOTCOT.org with the links… here’s one big post of them!

It’s no surprise that the cannabis market is booming and growing at record speeds, and will likely continue to do so. After many recurring conversations about the design emerging around the cannabis space - i finally started rounding up some of the more intriguing packaging/branding design of cannabis products. This doesn’t even begin to look at the branding of dispensaries, architecture/interior design of dispensaries, or paraphernalia. And while cannabis product packaging is much like packaging for water, alcohol, anything you can add sugar to, etc. - when looking for inspiration to design packaging and branding for a cannabis brand, you can really find inspiration from ANYTHING. The products have enough range that you could probably have an equivalent cannabis product for nearly anything in a supermarket or drugstore. But, that being said, i was still curious what’s new in the cannabis specific space with regards to eye catching packaging… so here’s my current (and probably growing) list! Let me know if you find others i should check out!

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