Entries tagged with: Ford

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*notcot in tech - 0 Notes

Ford Racing + 2014 Fiesta ST + Rallycross

fordRacing000.jpg This post is by our LA based, NOTlabs running, automotive loving, Shawn Sims! He just spent the day with Ford and came back with quite the grin on his face…

When Ford reached out to us and asked if we would be up for checking out the new Fiesta ST and their Ford Racing X Games rallycross team I did not expect to take a ride in the fastest machine I have ever been in. The first thing I noticed when I arrived were all the mechanics and support teams running around preping the cars, changing tires, pumping race fuel, and crawling under the cars. I immediately realized I was in for something intense. I signed all the necessary paperwork, grabbed my helmet, and tried to mentally prepare for the g-forces to come. This 600HP 4 wheel-drive race car is not the Fiesta show room model that you can walk in and test drive. It does 0-60mph in 1.9 seconds! It is a fully custom built championship winning car and behind the wheel was Toomas “Topi” Heikkinen, a Finnish rallycross champion, 3 times X games medalist, and arguably one of the most most aggressive rallycross drivers out there. I climb through the roll cage and one of the crew members hooks up my 4 point harness. We chat for a second before he asks me how hard he should drive and I instantly respond saying “full race speed!” Before I know it we are doing almost 100mph with a turn rapidly approaching and he is not slowing down at all. He flicks the wheel and we go sideways, back on the gas, another turn, hard braking just before we go sideways again around the hairpin. At this point my face is melting and my internal organs are moving all around. We are going through turns sideways and only inches from the barricade. The braking is just as impressive as the acceleration, giving you no relief from the g-forces. When it was over it took me a few seconds, but I realized that driving (or riding) like that is truly as amazing as I have always imagined. The human-machine connection I experienced on that track was sublime.

Check out videos and pictures of the adventure, cars, design details, and their tool boxes on the next page.

TO PAGE 2 of "Ford Racing + 2014 Fiesta ST + Rallycross"! ----->

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*notcot in design - 0 Notes

Ford has Liu Bolin disappear cars

fordart0.jpg Chinese artist, Liu Bolin, made quite the stir in the art/internet world with his “Camouflage” series of photographs where he painted people to be completely disappeared into urban backgrounds… Now, Ford has tapped him to create their latest print ad campaign to “Prove How All-New 2013 Ford Fusion ‘Stands Out’ in Competitive Midsize Car Segment”, as their press release says, “New Fusion makes other cars on the road ‘disappear’.”

Last month, we were invited to join them on the set out in Rancho Cucamonga and see how the disappearing of the cars happens… check it out on the next page! (And a time lapsed video of the few day shoot too!)

TO PAGE 2 of "Ford has Liu Bolin disappear cars"! ----->

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